Brandwave

Social housing software:Which brands are most popular in search?

In August 2026, NEC was the most searched among social housing software worldwide, with an estimated 1.5M branded searches and 95.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NEC95.3%
  2. Civica3.1%
  3. MRI Software0.94%
  4. HomeMaster0.34%
  5. Aareon0.28%

Follow social housing software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the systems housing providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among social housing software worldwide, by month

Share of Search by month for NEC, Civica. The figures are in the table below the chart.

View monthly share of search table
MonthNECCivicaMRI SoftwareHomeMasterAareon
Oct 202586.5%9.5%2.3%0.85%0.85%
Nov 202588%7.9%2.4%0.86%0.86%
Dec 202590.9%5.5%2%0.89%0.73%
Jan 202690%6.6%2%0.72%0.72%
Feb 202690.5%6.7%1.6%0.59%0.59%
Mar 202687.6%9.6%1.6%0.58%0.58%
Apr 202692.1%5.6%1.4%0.5%0.5%
May 202690.3%6.6%2%0.59%0.48%
Jun 202682.6%11.1%4.1%1.2%0.99%
Jul 202685.3%9.4%3.4%1%0.83%
Aug 202695.3%3.1%0.94%0.34%0.28%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.NEC

    95.3%

    Held 1st. 1.5M estimated branded searches, +233.3% vs prior month. Share +10 points.

  2. 2.Civica

    3.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -6.2 points.

  3. Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.HomeMaster

    0.34%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Aareon

    0.28%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among social housing software worldwide?

In August 2026, NEC was the most searched among social housing software worldwide, with an estimated 1.5M branded searches and 95.3% estimated Share of Search within this set. Civica is in 2nd place, 92.1 percentage points behind at 3.1% Share of Search.

Global social housing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NEC86.5% → 95.3%95.3%Aug 202682.6%Jun 20261st
Civica9.5% → 3.1%11.1%Jun 20263.1%Aug 20262nd
MRI Software2.3% → 0.94%4.1%Jun 20260.94%Aug 20263rd
HomeMaster0.85% → 0.34%1.2%Jun 20260.34%Aug 20265th → 4th
Aareon0.85% → 0.28%0.99%Jun 20260.28%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, NEC’s estimated Share of Search among social housing software worldwide increased from 86.5% to 95.3%.
  • Across the 11 months ending August 2026, Civica’s estimated Share of Search among social housing software worldwide decreased from 9.5% to 3.1%.
  • Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among social housing software worldwide decreased from 2.3% to 0.94%.
  • Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide decreased from 0.85% to 0.34%.
  • Across the 11 months ending August 2026, Aareon’s estimated Share of Search among social housing software worldwide decreased from 0.85% to 0.28%.
  • Across the 11 months ending August 2026, NEC’s estimated Share of Search among social housing software worldwide peaked at 95.3% in August 2026 and was lowest at 82.6% in June 2026.
  • Across the 11 months ending August 2026, Civica’s estimated Share of Search among social housing software worldwide peaked at 11.1% in June 2026 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, MRI Software’s estimated Share of Search among social housing software worldwide peaked at 4.1% in June 2026 and was lowest at 0.94% in August 2026.
  • Across the 11 months ending August 2026, HomeMaster rose from 5th to 4th among social housing software worldwide.
  • Across the 11 months ending August 2026, Aareon fell from 4th to 5th among social housing software worldwide.

How did search popularity change for social housing software worldwide in August 2026?

  1. In August 2026, NEC gained estimated Share of Search among social housing software worldwide, from 85.3% to 95.3%.

  2. In August 2026, Civica lost estimated Share of Search among social housing software worldwide, from 9.4% to 3.1%.

  3. In August 2026, MRI Software lost estimated Share of Search among social housing software worldwide, from 3.4% to 0.94%.

  4. In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.

  5. In August 2026, Aareon lost estimated Share of Search among social housing software worldwide, from 0.83% to 0.28%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.