Brandwave

Civica vs HomeMaster:Which is searched more?

In August 2026, Civica had more branded searches than HomeMaster among social housing software worldwide. Civica was estimated to have 49.5K branded searches compared to HomeMaster’s 5.4K, and held a 3.1% Share of Search versus HomeMaster’s 0.34%. These are worldwide searches for English-language branded terms.

Share of Search among social housing software worldwide in August 2026Which is more popular in search, Civica or HomeMaster?
Civica3.1%49.5K searches
vs
HomeMaster0.34%5.4K searches

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Which is more popular in search, Civica or HomeMaster?

Compare the systems housing providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Civica and HomeMaster among social housing software worldwide, by month

Share of Search by month for Civica, HomeMaster. The figures are in the table below the chart.

View monthly share of search table
MonthCivicaHomeMaster
Oct 20259.5%0.85%
Nov 20257.9%0.86%
Dec 20255.5%0.89%
Jan 20266.6%0.72%
Feb 20266.7%0.59%
Mar 20269.6%0.58%
Apr 20265.6%0.5%
May 20266.6%0.59%
Jun 202611.1%1.2%
Jul 20269.4%1%
Aug 20263.1%0.34%
Sep 2026——

How has the Civica and HomeMaster comparison changed over the last 12 months?

  • Civica was ahead of HomeMaster in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Civica’s estimated Share of Search among social housing software worldwide moved from 9.5% to 3.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.34%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for social housing software worldwide in August 2026?

  1. In August 2026, Civica lost estimated Share of Search among social housing software worldwide, from 9.4% to 3.1%.

  2. In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.

How each brand is measured

Brandwave collects information about searches that people make online using Civica’s and HomeMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Civica

1 branded search term

  • civica

HomeMaster

1 branded search term

  • homemaster

How the Brand Demand Index is measured

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