Brandwave

How popular isHomeMaster in search?

In August 2026, there were an estimated 5.4K branded searches for HomeMaster worldwide which held steady over the last 11 months. HomeMaster holds 0.34% estimated Share of Search among social housing software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NEC95.3%
  2. Civica3.1%
  3. MRI Software0.94%
  4. HomeMaster0.34%
  5. Aareon0.28%
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Which social housing software compete with HomeMaster?

HomeMaster against social housing software worldwide, by month

Share of Search by month for NEC, Civica, HomeMaster. The figures are in the table below the chart.

View monthly share of search table
MonthNECCivicaMRI SoftwareHomeMasterAareon
Oct 202586.5%9.5%2.3%0.85%0.85%
Nov 202588%7.9%2.4%0.86%0.86%
Dec 202590.9%5.5%2%0.89%0.73%
Jan 202690%6.6%2%0.72%0.72%
Feb 202690.5%6.7%1.6%0.59%0.59%
Mar 202687.6%9.6%1.6%0.58%0.58%
Apr 202692.1%5.6%1.4%0.5%0.5%
May 202690.3%6.6%2%0.59%0.48%
Jun 202682.6%11.1%4.1%1.2%0.99%
Jul 202685.3%9.4%3.4%1%0.83%
Aug 202695.3%3.1%0.94%0.34%0.28%
Sep 2026—————

  1. 1.NEC

    95.3%

    Held 1st. 1.5M estimated branded searches, +233.3% vs prior month. Share +10 points.

  2. 2.Civica

    3.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -6.2 points.

  3. 3.MRI Software

    0.94%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.HomeMaster

    0.34%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Aareon

    0.28%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between HomeMaster and its closest rivals

How has branded search demand for HomeMaster changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HomeMaster worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide decreased from 0.85% to 0.34%.
  • Across the 11 months ending August 2026, HomeMaster rose from 5th to 4th among social housing software worldwide.

How did search popularity change for social housing software worldwide in August 2026?

  1. In August 2026, NEC gained estimated Share of Search among social housing software worldwide, from 85.3% to 95.3%.

  2. In August 2026, Civica lost estimated Share of Search among social housing software worldwide, from 9.4% to 3.1%.

  3. In August 2026, MRI Software lost estimated Share of Search among social housing software worldwide, from 3.4% to 0.94%.

  4. In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.

  5. In August 2026, Aareon lost estimated Share of Search among social housing software worldwide, from 0.83% to 0.28%.

How is HomeMaster measured?

Brandwave collects information about searches that people make online using HomeMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • homemaster

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How the Brand Demand Index is measured

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