HomeMaster vs NEC:Which is more popular by branded search?
In August 2026, NEC had more branded searches than HomeMaster among social housing software worldwide. NEC was estimated to have 1.5M branded searches compared to HomeMaster’s 5.4K, and held a 95.3% Share of Search versus HomeMaster’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HomeMaster or NEC?
Compare the systems housing providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NEC, HomeMaster. The figures are in the table below the chart.
View monthly share of search table
| Month | NEC | Civica | MRI Software | HomeMaster | Aareon |
|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 9.5% | 2.3% | 0.85% | 0.85% |
| Nov 2025 | 88% | 7.9% | 2.4% | 0.86% | 0.86% |
| Dec 2025 | 90.9% | 5.5% | 2% | 0.89% | 0.73% |
| Jan 2026 | 90% | 6.6% | 2% | 0.72% | 0.72% |
| Feb 2026 | 90.5% | 6.7% | 1.6% | 0.59% | 0.59% |
| Mar 2026 | 87.6% | 9.6% | 1.6% | 0.58% | 0.58% |
| Apr 2026 | 92.1% | 5.6% | 1.4% | 0.5% | 0.5% |
| May 2026 | 90.3% | 6.6% | 2% | 0.59% | 0.48% |
| Jun 2026 | 82.6% | 11.1% | 4.1% | 1.2% | 0.99% |
| Jul 2026 | 85.3% | 9.4% | 3.4% | 1% | 0.83% |
| Aug 2026 | 95.3% | 3.1% | 0.94% | 0.34% | 0.28% |
| Sep 2026 | — | — | — | — | — |
How has the HomeMaster and NEC comparison changed over the last 12 months?
3 findings
- NEC was ahead of HomeMaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.34%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, NEC’s estimated Share of Search among social housing software worldwide moved from 86.5% to 95.3%, and its estimated monthly branded searches moved from 550K to 1.5M.
How did search popularity change for social housing software worldwide in August 2026?
2 changes
In August 2026, NEC gained estimated Share of Search among social housing software worldwide, from 85.3% to 95.3%.
In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.
How each brand is measured
Brandwave collects information about searches that people make online using HomeMaster’s and NEC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HomeMaster
1 branded search term
- homemaster
NEC
1 branded search term
- nec
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.