Aareon vs HomeMaster:Which is more popular by branded search?

Name: Aareon vs HomeMaster: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, HomeMaster had more branded searches than Aareon among social housing software worldwide. HomeMaster was estimated to have 5.4K branded searches compared to Aareon’s 4.4K, and held a 0.34% Share of Search versus Aareon’s 0.28%. These are worldwide searches for English-language branded terms.

Share of Search among social housing software worldwide in August 2026Which is more popular in search, Aareon or HomeMaster?

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Which is more popular in search, Aareon or HomeMaster?

Compare the systems housing providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aareon and HomeMaster among social housing software worldwide, by month

Month	NEC	Civica	MRI Software	HomeMaster	Aareon
Oct 2025	86.5%	9.5%	2.3%	0.85%	0.85%
Nov 2025	88%	7.9%	2.4%	0.86%	0.86%
Dec 2025	90.9%	5.5%	2%	0.89%	0.73%
Jan 2026	90%	6.6%	2%	0.72%	0.72%
Feb 2026	90.5%	6.7%	1.6%	0.59%	0.59%
Mar 2026	87.6%	9.6%	1.6%	0.58%	0.58%
Apr 2026	92.1%	5.6%	1.4%	0.5%	0.5%
May 2026	90.3%	6.6%	2%	0.59%	0.48%
Jun 2026	82.6%	11.1%	4.1%	1.2%	0.99%
Jul 2026	85.3%	9.4%	3.4%	1%	0.83%
Aug 2026	95.3%	3.1%	0.94%	0.34%	0.28%
Sep 2026	—	—	—	—	—

How has the Aareon and HomeMaster comparison changed over the last 12 months?

3 findings

HomeMaster was ahead of Aareon in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Aareon’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.28%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
Across the 11 months ending August 2026, HomeMaster’s estimated Share of Search among social housing software worldwide moved from 0.85% to 0.34%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for social housing software worldwide in August 2026?

2 changes

In August 2026, HomeMaster lost estimated Share of Search among social housing software worldwide, from 1% to 0.34%.
In August 2026, Aareon lost estimated Share of Search among social housing software worldwide, from 0.83% to 0.28%.

How each brand is measured

Brandwave collects information about searches that people make online using Aareon’s and HomeMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.