Toolstation vs Werner:Which is searched more?
In September 2026, Toolstation had more branded searches than Werner among scaffold Tower brands worldwide. Toolstation was estimated to have 1.8M branded searches compared to Werner’s 18.1K, and held a 42.6% Share of Search versus Werner’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toolstation or Werner?
Compare the scaffold tower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toolstation, Werner. The figures are in the table below the chart.
View monthly share of search table
| Month | Toolstation | B&Q | MINI | Werner | HomeMaster | Podium |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 28.4% | 28.4% | 0.63% | 0.13% | <0.01% |
| Nov 2025 | 42.5% | 28.4% | 28.4% | 0.63% | 0.13% | <0.01% |
| Dec 2025 | 44.9% | 24.5% | 29.9% | 0.54% | 0.13% | <0.01% |
| Jan 2026 | 42.6% | 28.4% | 28.4% | 0.52% | 0.13% | <0.01% |
| Feb 2026 | 42.6% | 28.4% | 28.4% | 0.52% | 0.13% | <0.01% |
| Mar 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% |
| Apr 2026 | 37.3% | 37.3% | 24.9% | 0.45% | 0.11% | <0.01% |
| May 2026 | 37.3% | 37.3% | 24.9% | 0.45% | 0.11% | <0.01% |
| Jun 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% |
| Jul 2026 | 40% | 32.8% | 26.7% | 0.4% | 0.12% | <0.01% |
| Aug 2026 | 40% | 32.8% | 26.7% | 0.48% | 0.12% | <0.01% |
| Sep 2026 | 42.6% | 28.4% | 28.4% | 0.42% | 0.13% | <0.01% |
How has the Toolstation and Werner comparison changed over the last 12 months?
3 findings
- Toolstation was ahead of Werner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among scaffold Tower brands worldwide moved from 42.5% to 42.6%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Werner’s estimated Share of Search among scaffold Tower brands worldwide moved from 0.63% to 0.42%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for scaffold Tower brands worldwide in September 2026?
2 changes
In September 2026, Toolstation gained estimated Share of Search among scaffold Tower brands worldwide, from 40% to 42.6%.
Estimated monthly branded searches for Werner worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Other head-to-heads among scaffold Tower brands
How each brand is measured
Brandwave collects information about searches that people make online using Toolstation’s and Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toolstation
1 branded search term
- toolstation
Werner
1 branded search term
- werner ladder
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