Brandwave

How popular isWerner in search?

In September 2026, there were an estimated 18.1K branded searches for Werner worldwide which is down 33.2% over the last 12 months. Werner holds 2.6% estimated Share of Search among ladders and steps worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Louisville63.5%
  2. Little Giant29.5%
  3. Gorilla Ladders3.8%
  4. Werner2.6%
  5. Bailey0.51%
  6. Youngman0.12%
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Where does Werner compete?

Werner is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ladders and steps4th of 62.6%Shown below
Ladder brands4th of 52.6%Show ranking

Which ladders and steps compete with Werner?

Werner against ladders and steps worldwide, by month

Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBaileyYoungman
Oct 202560.3%30.2%4.4%4.4%0.48%0.16%
Nov 202575.2%18.3%3.7%2.5%0.26%0.09%
Dec 202558.1%31.8%5.2%4.3%0.46%0.14%
Jan 202660.2%32%3.6%3.6%0.47%0.14%
Feb 202655.3%35.9%4.1%4.1%0.53%0.16%
Mar 202666%27%3.3%3.3%0.43%0.15%
Apr 202660.8%30.4%4.5%3.7%0.48%0.15%
May 202660.7%30.4%4.5%3.7%0.59%0.15%
Jun 202662.8%28.1%4.6%3.8%0.61%0.15%
Jul 202664.7%26.6%4.8%3.2%0.63%0.15%
Aug 202660.7%30.3%4.5%3.7%0.73%0.16%
Sep 202663.5%29.5%3.8%2.6%0.51%0.12%

  1. 1.Louisville

    63.5%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  2. 2.Little Giant

    29.5%

    Held 2nd. 209K estimated branded searches, +13.6% vs prior month. Share -0.8 points.

  3. 3.Gorilla Ladders

    3.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Werner

    2.6%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  5. 5.Bailey

    0.51%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Youngman

    0.12%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Werner and its closest rivals

Every comparison with Werner

How has branded search demand for Werner changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Werner worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Werner’s estimated Share of Search among ladders and steps worldwide decreased from 4.4% to 2.6%.
  • Across the 12 months ending September 2026, Werner’s estimated Share of Search among ladders and steps worldwide peaked at 4.4% in October 2025 and was lowest at 2.5% in November 2025.

How did search popularity change for ladders and steps worldwide in September 2026?

  1. In September 2026, Louisville gained estimated Share of Search among ladders and steps worldwide, from 60.7% to 63.5%.

  2. In September 2026, Werner lost estimated Share of Search among ladders and steps worldwide, from 3.7% to 2.6%.

  3. In September 2026, Little Giant lost estimated Share of Search among ladders and steps worldwide, from 30.3% to 29.5%.

  4. In September 2026, Gorilla Ladders lost estimated Share of Search among ladders and steps worldwide, from 4.5% to 3.8%.

  5. Estimated monthly branded searches for Bailey worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Youngman worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How is Werner measured?

Brandwave collects information about searches that people make online using Werner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • werner ladder

Do you work for Werner? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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