Gorilla Ladders vs Werner:Which is more popular by branded search?

Name: Gorilla Ladders vs Werner: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Gorilla Ladders had more branded searches than Werner among ladders and steps worldwide. Gorilla Ladders was estimated to have 27.1K branded searches compared to Werner’s 22.2K, and held a 5.5% Share of Search versus Werner’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among ladders and steps worldwide in August 2026Which is more popular in search, Gorilla Ladders or Werner?

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Which is more popular in search, Gorilla Ladders or Werner?

Compare the ladders and steps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gorilla Ladders and Werner among ladders and steps worldwide, by month

Month	Louisville	Little Giant	Gorilla Ladders	Werner	Bailey	Youngman
Oct 2025	73.6%	14.8%	5.4%	5.4%	0.58%	0.2%
Nov 2025	83.6%	9.2%	4.1%	2.8%	0.29%	0.1%
Dec 2025	70.4%	17.3%	6.3%	5.2%	0.56%	0.17%
Jan 2026	77.2%	12.7%	4.7%	4.7%	0.61%	0.18%
Feb 2026	73.5%	14.8%	5.4%	5.4%	0.71%	0.21%
Mar 2026	78.6%	12.9%	3.9%	3.9%	0.51%	0.17%
Apr 2026	74.3%	14.9%	5.5%	4.5%	0.59%	0.18%
May 2026	74.2%	14.9%	5.5%	4.5%	0.73%	0.18%
Jun 2026	74.2%	14.9%	5.5%	4.5%	0.73%	0.18%
Jul 2026	77%	12.7%	5.7%	3.8%	0.75%	0.18%
Aug 2026	74.1%	14.9%	5.5%	4.5%	0.89%	0.2%
Sep 2026	—	—	—	—	—	—

How has the Gorilla Ladders and Werner comparison changed over the last 12 months?

3 findings

Gorilla Ladders was ahead of Werner in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gorilla Ladders’ estimated Share of Search among ladders and steps worldwide moved from 5.4% to 5.5%, and its estimated monthly branded searches held steady at 27.1K.
Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladders and steps worldwide moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for ladders and steps worldwide in August 2026?

1 change

In August 2026, Werner gained estimated Share of Search among ladders and steps worldwide, from 3.8% to 4.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Gorilla Ladders’ and Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.