Brandwave

Ladders and steps:Which brands are most popular in search?

In August 2026, Louisville was the most searched among ladders and steps worldwide, with an estimated 368K branded searches and 74.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Louisville74.1%
  2. Little Giant14.9%
  3. Gorilla Ladders5.5%
  4. Werner4.5%
  5. Bailey0.89%
  6. Youngman0.2%

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Share of SearchLeaderboard

Compare the ladders and steps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ladders and steps worldwide, by month

Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBaileyYoungman
Oct 202573.6%14.8%5.4%5.4%0.58%0.2%
Nov 202583.6%9.2%4.1%2.8%0.29%0.1%
Dec 202570.4%17.3%6.3%5.2%0.56%0.17%
Jan 202677.2%12.7%4.7%4.7%0.61%0.18%
Feb 202673.5%14.8%5.4%5.4%0.71%0.21%
Mar 202678.6%12.9%3.9%3.9%0.51%0.17%
Apr 202674.3%14.9%5.5%4.5%0.59%0.18%
May 202674.2%14.9%5.5%4.5%0.73%0.18%
Jun 202674.2%14.9%5.5%4.5%0.73%0.18%
Jul 202677%12.7%5.7%3.8%0.75%0.18%
Aug 202674.1%14.9%5.5%4.5%0.89%0.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Louisville

    74.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Little Giant

    14.9%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  3. 3.Gorilla Ladders

    5.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Werner

    4.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  5. 5.Bailey

    0.89%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Youngman

    0.2%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ladders and steps worldwide?

In August 2026, Louisville was the most searched among ladders and steps worldwide, with an estimated 368K branded searches and 74.1% estimated Share of Search within this set. Little Giant is in 2nd place, 59.2 percentage points behind at 14.9% Share of Search.

Global ladders and steps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Louisville73.6% → 74.1%83.6%Nov 202570.4%Dec 20251st
Little Giant14.8% → 14.9%17.3%Dec 20259.2%Nov 20252nd
Gorilla Ladders5.4% → 5.5%6.3%Dec 20253.9%Mar 20263rd
Werner5.4% → 4.5%5.4%Oct 20252.8%Nov 20254th
Bailey0.58% → 0.89%0.89%Aug 20260.29%Nov 20255th
Youngman0.2%0.21%Feb 20260.1%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladders and steps worldwide increased from 73.6% to 74.1%.
  • Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladders and steps worldwide decreased from 5.4% to 4.5%.
  • Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladders and steps worldwide peaked at 83.6% in November 2025 and was lowest at 70.4% in December 2025.
  • Across the 11 months ending August 2026, Little Giant’s estimated Share of Search among ladders and steps worldwide peaked at 17.3% in December 2025 and was lowest at 9.2% in November 2025.
  • Across the 11 months ending August 2026, Gorilla Ladders’ estimated Share of Search among ladders and steps worldwide peaked at 6.3% in December 2025 and was lowest at 3.9% in March 2026.
  • Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladders and steps worldwide peaked at 5.4% in October 2025 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Little Giant, Gorilla Ladders, Bailey and Youngman held steady: their estimated Share of Search among ladders and steps worldwide each moved less than 0.5 percentage points.

How did search popularity change for ladders and steps worldwide in August 2026?

  1. In August 2026, Little Giant gained estimated Share of Search among ladders and steps worldwide, from 12.7% to 14.9%.

  2. In August 2026, Werner gained estimated Share of Search among ladders and steps worldwide, from 3.8% to 4.5%.

  3. In August 2026, Louisville lost estimated Share of Search among ladders and steps worldwide, from 77% to 74.1%.

  4. Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

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