Werner vs Youngman:Which is more popular by branded search?
In August 2026, Werner had more branded searches than Youngman among ladders and steps worldwide. Werner was estimated to have 22.2K branded searches compared to Youngman’s 1K, and held a 4.5% Share of Search versus Youngman’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Werner or Youngman?
Compare the ladders and steps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Werner, Youngman. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey | Youngman |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 14.8% | 5.4% | 5.4% | 0.58% | 0.2% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% | 0.1% |
| Dec 2025 | 70.4% | 17.3% | 6.3% | 5.2% | 0.56% | 0.17% |
| Jan 2026 | 77.2% | 12.7% | 4.7% | 4.7% | 0.61% | 0.18% |
| Feb 2026 | 73.5% | 14.8% | 5.4% | 5.4% | 0.71% | 0.21% |
| Mar 2026 | 78.6% | 12.9% | 3.9% | 3.9% | 0.51% | 0.17% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 4.5% | 0.59% | 0.18% |
| May 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.73% | 0.18% |
| Jun 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.73% | 0.18% |
| Jul 2026 | 77% | 12.7% | 5.7% | 3.8% | 0.75% | 0.18% |
| Aug 2026 | 74.1% | 14.9% | 5.5% | 4.5% | 0.89% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Werner and Youngman comparison changed over the last 12 months?
3 findings
- Werner was ahead of Youngman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladders and steps worldwide moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Youngman’s estimated Share of Search among ladders and steps worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for ladders and steps worldwide in August 2026?
1 change
In August 2026, Werner gained estimated Share of Search among ladders and steps worldwide, from 3.8% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Werner’s and Youngman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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