How popular isWerner in search?
In August 2026, there were an estimated 22.2K branded searches for Werner worldwide which is down 18.1% over the last 11 months. Werner holds 4.5% estimated Share of Search among ladder brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Louisville74.2%
Little Giant14.9%- Gorilla Ladders5.5%
Werner4.5%
Bailey0.89%
Follow Werner and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ladder brands compete with Werner?
Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.8% | 5.4% | 5.4% | 0.58% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% |
| Dec 2025 | 70.5% | 17.3% | 6.4% | 5.2% | 0.56% |
| Jan 2026 | 77.3% | 12.7% | 4.7% | 4.7% | 0.61% |
| Feb 2026 | 73.6% | 14.8% | 5.4% | 5.4% | 0.71% |
| Mar 2026 | 78.8% | 13% | 3.9% | 3.9% | 0.51% |
| Apr 2026 | 74.5% | 15% | 5.5% | 4.5% | 0.59% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jun 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jul 2026 | 77.1% | 12.7% | 5.7% | 3.8% | 0.75% |
| Aug 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 368K | 0% | -2.9 points | |
| 2, held 2nd | 14.9% | 74K | +22.3% | +2.3 points | |
| 3, held 3rd | 5.5% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 4.5% | 22.2K | +22.7% | +0.7 points | |
| 5, held 5th | 0.89% | 4.4K | +22.2% | +0.1 points |
74.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.
14.9%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
5.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Werner4.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
5.
Bailey0.89%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Werner and its closest rivals
How has branded search demand for Werner changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Werner worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide decreased from 5.4% to 4.5%.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide peaked at 5.4% in February 2026 and was lowest at 2.8% in November 2025.
How did search popularity change for ladder brands worldwide in August 2026?
4 changes
In August 2026, Little Giant gained estimated Share of Search among ladder brands worldwide, from 12.7% to 14.9%.
In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%.
In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%.
Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Where does Werner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ladders and steps | 4th of 6 | 4.5% | Show ranking |
| Ladder brands | 4th of 5 | 4.5% | Shown above |
How is Werner measured?
Brandwave collects information about searches that people make online using Werner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- werner ladder
Do you work for Werner? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Werner your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.