Bailey vs Werner:Which is more popular by branded search?
In August 2026, Werner had more branded searches than Bailey among ladder brands worldwide. Werner was estimated to have 22.2K branded searches compared to Bailey’s 4.4K, and held a 4.5% Share of Search versus Bailey’s 0.89%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bailey or Werner?
Compare the ladder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Werner, Bailey. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.8% | 5.4% | 5.4% | 0.58% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% |
| Dec 2025 | 70.5% | 17.3% | 6.4% | 5.2% | 0.56% |
| Jan 2026 | 77.3% | 12.7% | 4.7% | 4.7% | 0.61% |
| Feb 2026 | 73.6% | 14.8% | 5.4% | 5.4% | 0.71% |
| Mar 2026 | 78.8% | 13% | 3.9% | 3.9% | 0.51% |
| Apr 2026 | 74.5% | 15% | 5.5% | 4.5% | 0.59% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jun 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jul 2026 | 77.1% | 12.7% | 5.7% | 3.8% | 0.75% |
| Aug 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Bailey and Werner comparison changed over the last 12 months?
3 findings
- Werner was ahead of Bailey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey’s estimated Share of Search among ladder brands worldwide moved from 0.58% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for ladder brands worldwide in August 2026?
2 changes
In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%.
Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey’s and Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.