Brandwave

How popular isBailey in search?

In August 2026, there were an estimated 4.4K branded searches for Bailey worldwide which is up 51.7% over the last 11 months. Bailey holds 0.89% estimated Share of Search among ladders and steps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Louisville74.1%
  2. Little Giant14.9%
  3. Gorilla Ladders5.5%
  4. Werner4.5%
  5. Bailey0.89%
  6. Youngman0.2%
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Where does Bailey compete?

Bailey is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ladders and steps5th of 60.89%Shown below
Ladder brands5th of 50.89%Show ranking

Which ladders and steps compete with Bailey?

Bailey against ladders and steps worldwide, by month

Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner, Bailey. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBaileyYoungman
Oct 202573.6%14.8%5.4%5.4%0.58%0.2%
Nov 202583.6%9.2%4.1%2.8%0.29%0.1%
Dec 202570.4%17.3%6.3%5.2%0.56%0.17%
Jan 202677.2%12.7%4.7%4.7%0.61%0.18%
Feb 202673.5%14.8%5.4%5.4%0.71%0.21%
Mar 202678.6%12.9%3.9%3.9%0.51%0.17%
Apr 202674.3%14.9%5.5%4.5%0.59%0.18%
May 202674.2%14.9%5.5%4.5%0.73%0.18%
Jun 202674.2%14.9%5.5%4.5%0.73%0.18%
Jul 202677%12.7%5.7%3.8%0.75%0.18%
Aug 202674.1%14.9%5.5%4.5%0.89%0.2%
Sep 2026——————

  1. 1.Louisville

    74.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Little Giant

    14.9%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  3. 3.Gorilla Ladders

    5.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Werner

    4.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  5. 5.Bailey

    0.89%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Youngman

    0.2%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Bailey and its closest rivals

How has branded search demand for Bailey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bailey worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, Bailey’s estimated Share of Search among ladders and steps worldwide held steady, from 0.58% to 0.89%.

How did search popularity change for ladders and steps worldwide in August 2026?

  1. In August 2026, Little Giant gained estimated Share of Search among ladders and steps worldwide, from 12.7% to 14.9%.

  2. In August 2026, Werner gained estimated Share of Search among ladders and steps worldwide, from 3.8% to 4.5%.

  3. In August 2026, Louisville lost estimated Share of Search among ladders and steps worldwide, from 77% to 74.1%.

  4. Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How is Bailey measured?

Brandwave collects information about searches that people make online using Bailey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bailey ladders

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How the Brand Demand Index is measured

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