Bailey vs Louisville:Which is more popular by branded search?
In August 2026, Louisville had more branded searches than Bailey among ladders and steps worldwide. Louisville was estimated to have 368K branded searches compared to Bailey’s 4.4K, and held a 60.7% Share of Search versus Bailey’s 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bailey or Louisville?
Compare the ladders and steps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louisville, Bailey. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey | Youngman |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 30.2% | 4.4% | 4.4% | 0.48% | 0.16% |
| Nov 2025 | 75.2% | 18.3% | 3.7% | 2.5% | 0.26% | 0.09% |
| Dec 2025 | 58.1% | 31.8% | 5.2% | 4.3% | 0.46% | 0.14% |
| Jan 2026 | 60.2% | 32% | 3.6% | 3.6% | 0.47% | 0.14% |
| Feb 2026 | 55.3% | 35.9% | 4.1% | 4.1% | 0.53% | 0.16% |
| Mar 2026 | 66% | 27% | 3.3% | 3.3% | 0.43% | 0.15% |
| Apr 2026 | 60.8% | 30.4% | 4.5% | 3.7% | 0.48% | 0.15% |
| May 2026 | 60.7% | 30.4% | 4.5% | 3.7% | 0.59% | 0.15% |
| Jun 2026 | 62.8% | 28.1% | 4.6% | 3.8% | 0.61% | 0.15% |
| Jul 2026 | 64.7% | 26.6% | 4.8% | 3.2% | 0.63% | 0.15% |
| Aug 2026 | 60.7% | 30.3% | 4.5% | 3.7% | 0.73% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bailey and Louisville comparison changed over the last 12 months?
3 findings
- Louisville was ahead of Bailey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey’s estimated Share of Search among ladders and steps worldwide moved from 0.48% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladders and steps worldwide moved from 60.3% to 60.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for ladders and steps worldwide in August 2026?
2 changes
In August 2026, Louisville lost estimated Share of Search among ladders and steps worldwide, from 64.7% to 60.7%.
Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey’s and Louisville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey
1 branded search term
- bailey ladders
Louisville
1 branded search term
- louisville
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.