Ladder brands:Which brands are most popular in search?
In August 2026, Louisville was the most searched among ladder brands worldwide, with an estimated 368K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Louisville74.2%
Little Giant14.9%- Gorilla Ladders5.5%
Werner4.5%
Bailey0.89%
Follow ladder brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the ladder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.8% | 5.4% | 5.4% | 0.58% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% |
| Dec 2025 | 70.5% | 17.3% | 6.4% | 5.2% | 0.56% |
| Jan 2026 | 77.3% | 12.7% | 4.7% | 4.7% | 0.61% |
| Feb 2026 | 73.6% | 14.8% | 5.4% | 5.4% | 0.71% |
| Mar 2026 | 78.8% | 13% | 3.9% | 3.9% | 0.51% |
| Apr 2026 | 74.5% | 15% | 5.5% | 4.5% | 0.59% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jun 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jul 2026 | 77.1% | 12.7% | 5.7% | 3.8% | 0.75% |
| Aug 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 368K | 0% | -2.9 points | |
| 2, held 2nd | 14.9% | 74K | +22.3% | +2.3 points | |
| 3, held 3rd | 5.5% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 4.5% | 22.2K | +22.7% | +0.7 points | |
| 5, held 5th | 0.89% | 4.4K | +22.2% | +0.1 points |
74.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.
14.9%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
5.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Werner4.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
5.
Bailey0.89%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Louisville vs Little Giant: compare search popularity
- Louisville vs Gorilla Ladders: compare search popularity
- Louisville vs Werner: compare search popularity
- Little Giant vs Gorilla Ladders: compare search popularity
- Little Giant vs Werner: compare search popularity
- Gorilla Ladders vs Werner: compare search popularity
- Compare any of these brands
Which brand is most popular in search among ladder brands worldwide?
5 brands
In August 2026, Louisville was the most searched among ladder brands worldwide, with an estimated 368K branded searches and 74.2% estimated Share of Search within this set. Little Giant is in 2nd place, 59.3 percentage points behind at 14.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Louisville | 73.7% → 74.2% | 83.6%Nov 2025 | 70.5%Dec 2025 | 1st |
| Little Giant | 14.8% → 14.9% | 17.3%Dec 2025 | 9.2%Nov 2025 | 2nd |
| Gorilla Ladders | 5.4% → 5.5% | 6.4%Dec 2025 | 3.9%Mar 2026 | 3rd |
| Werner | 5.4% → 4.5% | 5.4%Feb 2026 | 2.8%Nov 2025 | 4th |
| Bailey | 0.58% → 0.89% | 0.89%Aug 2026 | 0.29%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide increased from 73.7% to 74.2%.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide decreased from 5.4% to 4.5%.
- Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide peaked at 83.6% in November 2025 and was lowest at 70.5% in December 2025.
- Across the 11 months ending August 2026, Little Giant’s estimated Share of Search among ladder brands worldwide peaked at 17.3% in December 2025 and was lowest at 9.2% in November 2025.
- Across the 11 months ending August 2026, Gorilla Ladders’ estimated Share of Search among ladder brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.9% in March 2026.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide peaked at 5.4% in February 2026 and was lowest at 2.8% in November 2025.
- Across the 11 months ending August 2026, Little Giant, Gorilla Ladders and Bailey held steady: their estimated Share of Search among ladder brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for ladder brands worldwide in August 2026?
4 changes
In August 2026, Little Giant gained estimated Share of Search among ladder brands worldwide, from 12.7% to 14.9%.
In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%.
In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%.
Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.