Brandwave

How popular isLouisville in search?

In August 2026, there were an estimated 368K branded searches for Louisville worldwide which held steady over the last 11 months. Louisville holds 74.2% estimated Share of Search among ladder brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Louisville74.2%
  2. Little Giant14.9%
  3. Gorilla Ladders5.5%
  4. Werner4.5%
  5. Bailey0.89%
Louisville website (opens in a new tab)

Follow Louisville and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ladder brands compete with Louisville?

Louisville against ladder brands worldwide, by month

Share of Search by month for Louisville, Little Giant, Gorilla Ladders, Werner. The figures are in the table below the chart.

View monthly share of search table
MonthLouisvilleLittle GiantGorilla LaddersWernerBailey
Oct 202573.7%14.8%5.4%5.4%0.58%
Nov 202583.6%9.2%4.1%2.8%0.29%
Dec 202570.5%17.3%6.4%5.2%0.56%
Jan 202677.3%12.7%4.7%4.7%0.61%
Feb 202673.6%14.8%5.4%5.4%0.71%
Mar 202678.8%13%3.9%3.9%0.51%
Apr 202674.5%15%5.5%4.5%0.59%
May 202674.4%15%5.5%4.5%0.73%
Jun 202674.4%15%5.5%4.5%0.73%
Jul 202677.1%12.7%5.7%3.8%0.75%
Aug 202674.2%14.9%5.5%4.5%0.89%
Sep 2026—————

  1. 1.Louisville

    74.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Little Giant

    14.9%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.Gorilla Ladders

    5.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Werner

    4.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  5. 5.Bailey

    0.89%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Louisville and its closest rivals

How has branded search demand for Louisville changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Louisville worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide increased from 73.7% to 74.2%.
  • Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide peaked at 83.6% in November 2025 and was lowest at 70.5% in December 2025.

How did search popularity change for ladder brands worldwide in August 2026?

  1. In August 2026, Little Giant gained estimated Share of Search among ladder brands worldwide, from 12.7% to 14.9%.

  2. In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%.

  3. In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%.

  4. Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

Where does Louisville compete?

Louisville is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ladders and steps1st of 674.1%Show ranking
Ladder brands1st of 574.2%Shown above

How is Louisville measured?

Brandwave collects information about searches that people make online using Louisville’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • louisville

Do you work for Louisville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Louisville your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free