Little Giant vs Louisville:Which is more popular by branded search?
In August 2026, Louisville had more branded searches than Little Giant among ladder brands worldwide. Louisville was estimated to have 368K branded searches compared to Little Giant’s 74K, and held a 74.2% Share of Search versus Little Giant’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Giant or Louisville?
Compare the ladder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louisville, Little Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.8% | 5.4% | 5.4% | 0.58% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% |
| Dec 2025 | 70.5% | 17.3% | 6.4% | 5.2% | 0.56% |
| Jan 2026 | 77.3% | 12.7% | 4.7% | 4.7% | 0.61% |
| Feb 2026 | 73.6% | 14.8% | 5.4% | 5.4% | 0.71% |
| Mar 2026 | 78.8% | 13% | 3.9% | 3.9% | 0.51% |
| Apr 2026 | 74.5% | 15% | 5.5% | 4.5% | 0.59% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jun 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jul 2026 | 77.1% | 12.7% | 5.7% | 3.8% | 0.75% |
| Aug 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Little Giant and Louisville comparison changed over the last 12 months?
3 findings
- Louisville was ahead of Little Giant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Giant’s estimated Share of Search among ladder brands worldwide moved from 14.8% to 14.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide moved from 73.7% to 74.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for ladder brands worldwide in August 2026?
2 changes
In August 2026, Little Giant gained estimated Share of Search among ladder brands worldwide, from 12.7% to 14.9%.
In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Little Giant’s and Louisville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Giant
1 branded search term
- little giant ladder
Louisville
1 branded search term
- louisville
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.