Louisville vs Werner:Which is more popular by branded search?
In August 2026, Louisville had more branded searches than Werner among ladder brands worldwide. Louisville was estimated to have 368K branded searches compared to Werner’s 22.2K, and held a 74.2% Share of Search versus Werner’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Louisville or Werner?
Compare the ladder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louisville, Werner. The figures are in the table below the chart.
View monthly share of search table
| Month | Louisville | Little Giant | Gorilla Ladders | Werner | Bailey |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 14.8% | 5.4% | 5.4% | 0.58% |
| Nov 2025 | 83.6% | 9.2% | 4.1% | 2.8% | 0.29% |
| Dec 2025 | 70.5% | 17.3% | 6.4% | 5.2% | 0.56% |
| Jan 2026 | 77.3% | 12.7% | 4.7% | 4.7% | 0.61% |
| Feb 2026 | 73.6% | 14.8% | 5.4% | 5.4% | 0.71% |
| Mar 2026 | 78.8% | 13% | 3.9% | 3.9% | 0.51% |
| Apr 2026 | 74.5% | 15% | 5.5% | 4.5% | 0.59% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jun 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Jul 2026 | 77.1% | 12.7% | 5.7% | 3.8% | 0.75% |
| Aug 2026 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Louisville and Werner comparison changed over the last 12 months?
3 findings
- Louisville was ahead of Werner in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide moved from 73.7% to 74.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for ladder brands worldwide in August 2026?
2 changes
In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%.
In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Louisville’s and Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Louisville
1 branded search term
- louisville
Werner
1 branded search term
- werner ladder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.