How popular isTomTom in search?
In August 2026, there were an estimated 301K branded searches for TomTom worldwide which held steady over the last 11 months. TomTom holds 56.7% estimated Share of Search among geolocation APIs worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
TomTom56.7%
Mapbox25.4%
Google Maps Platform13.5%
HERE Technologies2.7%
App Radar1.7%
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Which geolocation APIs compete with TomTom?
Share of Search by month for TomTom, Mapbox, Google Maps Platform, HERE Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | TomTom | Mapbox | Google Maps Platform | HERE Technologies | App Radar |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.5% | 20.6% | 2.8% | 1.7% |
| Nov 2025 | 45.2% | 30.3% | 19.4% | 3.1% | 2% |
| Dec 2025 | 49.7% | 27.3% | 17.9% | 2.9% | 2.2% |
| Jan 2026 | 45.2% | 30.3% | 19.3% | 3.2% | 2% |
| Feb 2026 | 48.1% | 32.2% | 14.7% | 3.3% | 1.7% |
| Mar 2026 | 47.3% | 31.7% | 15.1% | 3.8% | 2.1% |
| Apr 2026 | 52.8% | 28.9% | 13.8% | 2.9% | 1.6% |
| May 2026 | 53.1% | 29.1% | 13.3% | 2.9% | 1.6% |
| Jun 2026 | 51% | 28% | 15.6% | 3.6% | 1.8% |
| Jul 2026 | 77.2% | 12.7% | 7.8% | 1.6% | 0.83% |
| Aug 2026 | 56.7% | 25.4% | 13.5% | 2.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 301K | -63.4% | -20.5 points | |
| 2, held 2nd | 25.4% | 135K | 0% | +12.8 points | |
| 3, held 3rd | 13.5% | 71.7K | -13.3% | +5.7 points | |
| 4, held 4th | 2.7% | 14.5K | -15.7% | +1.1 points | |
| 5, held 5th | 1.7% | 8.8K | -0.11% | +0.8 points |
1.
56.7%
Held 1st. 301K estimated branded searches, -63.4% vs prior month. Share -20.5 points.
2.
Mapbox25.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +12.8 points.
13.5%
Held 3rd. 71.7K estimated branded searches, -13.3% vs prior month. Share +5.7 points.
2.7%
Held 4th. 14.5K estimated branded searches, -15.7% vs prior month. Share +1.1 points.
1.7%
Held 5th. 8.8K estimated branded searches, -0.11% vs prior month. Share +0.8 points.
Compare search popularity between TomTom and its closest rivals
How has branded search demand for TomTom changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TomTom worldwide held steady at 301K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide increased from 48.4% to 56.7%.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide peaked at 77.2% in July 2026 and was lowest at 45.2% in January 2026.
How did search popularity change for geolocation APIs worldwide in August 2026?
5 changes
In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 12.7% to 25.4%.
In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 7.8% to 13.5%.
In August 2026, HERE Technologies gained estimated Share of Search among geolocation APIs worldwide, from 1.6% to 2.7%.
In August 2026, App Radar gained estimated Share of Search among geolocation APIs worldwide, from 0.83% to 1.7%.
In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 77.2% to 56.7%.
Where does TomTom compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Navigation apps | 5th of 5 | 0.16% | Show ranking |
| Geolocation APIs | 1st of 5 | 56.7% | Shown above |
How is TomTom measured?
Brandwave collects information about searches that people make online using TomTom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tomtom
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