HERE Technologies vs TomTom:Which is searched more?
In August 2026, TomTom had more branded searches than HERE Technologies among geolocation APIs worldwide. TomTom was estimated to have 301K branded searches compared to HERE Technologies’ 14.5K, and held a 56.7% Share of Search versus HERE Technologies’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HERE Technologies or TomTom?
Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TomTom, HERE Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | TomTom | HERE Technologies |
|---|---|---|
| Oct 2025 | 48.4% | 2.8% |
| Nov 2025 | 45.2% | 3.1% |
| Dec 2025 | 49.7% | 2.9% |
| Jan 2026 | 45.2% | 3.2% |
| Feb 2026 | 48.1% | 3.3% |
| Mar 2026 | 47.3% | 3.8% |
| Apr 2026 | 52.8% | 2.9% |
| May 2026 | 53.1% | 2.9% |
| Jun 2026 | 51% | 3.6% |
| Jul 2026 | 77.2% | 1.6% |
| Aug 2026 | 56.7% | 2.7% |
| Sep 2026 | — | — |
How has the HERE Technologies and TomTom comparison changed over the last 12 months?
3 findings
- TomTom was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among geolocation APIs worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 17.2K to 14.5K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide moved from 48.4% to 56.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for geolocation APIs worldwide in August 2026?
2 changes
In August 2026, HERE Technologies gained estimated Share of Search among geolocation APIs worldwide, from 1.6% to 2.7%.
In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 77.2% to 56.7%.
How each brand is measured
Brandwave collects information about searches that people make online using HERE Technologies’ and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HERE Technologies
2 branded search terms
- here com
- here technologies
TomTom
1 branded search term
- tomtom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.