Google Maps Platform vs TomTom:Which is more popular by branded search?
In August 2026, TomTom had more branded searches than Google Maps Platform among geolocation APIs worldwide. TomTom was estimated to have 301K branded searches compared to Google Maps Platform’s 49.5K, and held a 61.1% Share of Search versus Google Maps Platform’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Maps Platform or TomTom?
Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TomTom, Google Maps Platform. The figures are in the table below the chart.
View monthly share of search table
| Month | TomTom | Mapbox | Google Maps Platform | App Radar | HERE Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 28.3% | 18.8% | 0.93% | 0.41% |
| Nov 2025 | 48.3% | 32.4% | 17.8% | 1.1% | 0.37% |
| Dec 2025 | 53.1% | 29.2% | 16% | 1.2% | 0.52% |
| Jan 2026 | 48.3% | 32.4% | 17.8% | 1.1% | 0.47% |
| Feb 2026 | 51.5% | 34.5% | 12.7% | 0.93% | 0.4% |
| Mar 2026 | 51.4% | 34.5% | 12.6% | 1.1% | 0.4% |
| Apr 2026 | 56.5% | 31% | 11.4% | 0.84% | 0.36% |
| May 2026 | 56.5% | 31% | 11.4% | 0.84% | 0.36% |
| Jun 2026 | 54.9% | 30.1% | 13.5% | 0.99% | 0.54% |
| Jul 2026 | 80.3% | 13.2% | 5.9% | 0.43% | 0.23% |
| Aug 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Google Maps Platform and TomTom comparison changed over the last 12 months?
3 findings
- TomTom was ahead of Google Maps Platform in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among geolocation APIs worldwide moved from 18.8% to 10.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide moved from 51.6% to 61.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for geolocation APIs worldwide in August 2026?
2 changes
In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.
In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Maps Platform’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Maps Platform
1 branded search term
- google maps api
TomTom
1 branded search term
- tomtom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.