Brandwave

Mapbox vs TomTom:Which is more popular by branded search?

In August 2026, TomTom had more branded searches than Mapbox among geolocation APIs worldwide. TomTom was estimated to have 301K branded searches compared to Mapbox’s 135K, and held a 61.1% Share of Search versus Mapbox’s 27.4%. These are worldwide searches for English-language branded terms.

Share of Search among geolocation APIs worldwide in August 2026Which is more popular in search, Mapbox or TomTom?
Mapbox27.4%135K searches
vs
TomTom61.1%301K searches

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Which is more popular in search, Mapbox or TomTom?

Compare the APIs used to add maps and location. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mapbox and TomTom among geolocation APIs worldwide, by month

Share of Search by month for TomTom, Mapbox. The figures are in the table below the chart.

View monthly share of search table
MonthTomTomMapboxGoogle Maps PlatformApp RadarHERE Technologies
Oct 202551.6%28.3%18.8%0.93%0.41%
Nov 202548.3%32.4%17.8%1.1%0.37%
Dec 202553.1%29.2%16%1.2%0.52%
Jan 202648.3%32.4%17.8%1.1%0.47%
Feb 202651.5%34.5%12.7%0.93%0.4%
Mar 202651.4%34.5%12.6%1.1%0.4%
Apr 202656.5%31%11.4%0.84%0.36%
May 202656.5%31%11.4%0.84%0.36%
Jun 202654.9%30.1%13.5%0.99%0.54%
Jul 202680.3%13.2%5.9%0.43%0.23%
Aug 202661.1%27.4%10.1%0.9%0.49%
Sep 2026—————

How has the Mapbox and TomTom comparison changed over the last 12 months?

  • TomTom was ahead of Mapbox in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geolocation APIs worldwide moved from 28.3% to 27.4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide moved from 51.6% to 61.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for geolocation APIs worldwide in August 2026?

  1. In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 13.2% to 27.4%.

  2. In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Mapbox’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mapbox

1 branded search term

  • mapbox

TomTom

1 branded search term

  • tomtom

How the Brand Demand Index is measured

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