Brandwave

How popular isTama in search?

In September 2026, there were an estimated 18.1K branded searches for Tama worldwide which is down 18.5% over the last 12 months. Tama holds 17.3% estimated Share of Search among drum brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Alesis26%
  2. Pearl21.3%
  3. Roland21.3%
  4. Tama17.3%
  5. Ludwig14.2%
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Which drum brands compete with Tama?

Tama against drum brands worldwide, by month

Share of Search by month for Alesis, Pearl, Roland, Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthAlesisPearlRolandTamaLudwig
Oct 202526.4%26.4%17.7%17.7%11.8%
Nov 202527.9%22.8%18.7%15.3%15.3%
Dec 202531.1%20.8%17.1%17.1%13.9%
Jan 202625.7%25.7%17.2%17.2%14.1%
Feb 202625.8%25.8%17.2%17.2%14.1%
Mar 202625.8%25.8%17.2%17.2%14.1%
Apr 202627%22.1%18%18%14.8%
May 202627%22.1%18%18%14.8%
Jun 202625%30.5%16.7%16.7%11.2%
Jul 202619.9%44.5%13.3%13.3%8.9%
Aug 202620.6%37.6%16.9%13.7%11.2%
Sep 202626%21.3%21.3%17.3%14.2%

  1. 1.Alesis

    26%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +5.4 points.

  2. 2.Pearl

    21.3%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -16.3 points.

  3. 3.Roland

    21.3%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +4.4 points.

  4. 4.Tama

    17.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +3.6 points.

  5. 5.Ludwig

    14.2%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +2.9 points.

Compare search popularity between Tama and its closest rivals

Every comparison with Tama

How has branded search demand for Tama changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among drum brands worldwide peaked at 18% in April 2026 and was lowest at 13.3% in July 2026.

How did search popularity change for drum brands worldwide in September 2026?

  1. In September 2026, Alesis overtook Pearl to become the leader among drum brands worldwide, with 26% estimated Share of Search.

  2. In September 2026, Roland gained estimated Share of Search among drum brands worldwide, from 16.9% to 21.3%.

  3. In September 2026, Tama gained estimated Share of Search among drum brands worldwide, from 13.7% to 17.3%.

  4. In September 2026, Ludwig gained estimated Share of Search among drum brands worldwide, from 11.2% to 14.2%.

  5. In September 2026, Pearl lost estimated Share of Search among drum brands worldwide, from 37.6% to 21.3%.

Where does Tama compete?

Tama is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits4th of 514.8%Show ranking
Drum stool brands5th of 716.3%Show ranking
Drum brands4th of 517.3%Shown above
Drum throne brands4th of 520.7%Show ranking
Drum kit brands3rd of 422%Show ranking
Cymbal stand brands3rd of 426.2%Show ranking

How is Tama measured?

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tama drums

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How the Brand Demand Index is measured

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