How popular isLudwig in search?
In September 2026, there were an estimated 14.8K branded searches for Ludwig worldwide which held steady over the last 12 months. Ludwig holds 16.1% estimated Share of Search among drum brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drum brands compete with Ludwig?
Share of Search by month for Alesis, Pearl, Tama, Ludwig, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Alesis | Pearl | Tama | Ludwig | Roland |
|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 18.8% | 12.5% | 12.5% |
| Nov 2025 | 29.8% | 24.4% | 16.3% | 16.3% | 13.3% |
| Dec 2025 | 33.8% | 22.6% | 18.5% | 15.1% | 10.1% |
| Jan 2026 | 27.9% | 27.9% | 18.7% | 15.3% | 10.2% |
| Feb 2026 | 27.9% | 27.9% | 18.7% | 15.3% | 10.2% |
| Mar 2026 | 27.3% | 27.3% | 18.2% | 14.9% | 12.2% |
| Apr 2026 | 29.4% | 24.1% | 19.7% | 16.1% | 10.7% |
| May 2026 | 29.4% | 24.1% | 19.7% | 16.1% | 10.7% |
| Jun 2026 | 27% | 33% | 18% | 12.1% | 9.9% |
| Jul 2026 | 21.2% | 47.4% | 14.2% | 9.5% | 7.8% |
| Aug 2026 | 22.7% | 41.5% | 15.2% | 12.4% | 8.3% |
| Sep 2026 | 29.4% | 24.1% | 19.7% | 16.1% | 10.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.4% | 27.1K | 0% | +6.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.1% | 22.2K | -55.2% | -17.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.7% | 18.1K | 0% | +4.5 points | |
| 4, held 4th | 16.1% | 14.8K | 0% | +3.7 points | |
| 5, held 5th | 10.7% | 9.9K | 0% | +2.5 points |
1.
Alesis
29.4%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.7 points.
2.
Pearl24.1%
Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -17.4 points.
3.
Tama
19.7%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +4.5 points.
4.
Ludwig
16.1%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +3.7 points.
5.
Roland10.7%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +2.5 points.
Compare search popularity between Ludwig and its closest rivals
How has branded search demand for Ludwig changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ludwig worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum brands worldwide increased from 12.5% to 16.1%.
- Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum brands worldwide peaked at 16.3% in November 2025 and was lowest at 9.5% in July 2026.
How did search popularity change for drum brands worldwide in September 2026?
5 changes
In September 2026, Alesis overtook Pearl to become the leader among drum brands worldwide, with 29.4% estimated Share of Search.
In September 2026, Tama gained estimated Share of Search among drum brands worldwide, from 15.2% to 19.7%.
In September 2026, Ludwig gained estimated Share of Search among drum brands worldwide, from 12.4% to 16.1%.
In September 2026, Roland gained estimated Share of Search among drum brands worldwide, from 8.3% to 10.7%.
In September 2026, Pearl lost estimated Share of Search among drum brands worldwide, from 41.5% to 24.1%.
Where does Ludwig compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Drum kits | 5th of 5 | 12.1% | Show ranking |
| Drum brands | 4th of 5 | 16.1% | Shown above |
| Drum kit brands | 4th of 4 | 18% | Show ranking |
| Drumhead brands | 1st of 6 | 54.9% | Show ranking |
How is Ludwig measured?
Brandwave collects information about searches that people make online using Ludwig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ludwig drums
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Is Ludwig your brand?
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