Brandwave

Ludwig vs Tama:Which is searched more?

In September 2026, Tama had more branded searches than Ludwig among drum brands worldwide. Tama was estimated to have 18.1K branded searches compared to Ludwig’s 14.8K, and held a 19.7% Share of Search versus Ludwig’s 16.1%. These are worldwide searches for English-language branded terms.

Share of Search among drum brands worldwide in September 2026Which is more popular in search, Ludwig or Tama?
Ludwig16.1%14.8K searches
vs
Tama19.7%18.1K searches

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Which is more popular in search, Ludwig or Tama?

Compare the drum kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ludwig and Tama among drum brands worldwide, by month

Share of Search by month for Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthAlesisPearlTamaLudwigRoland
Oct 202528.1%28.1%18.8%12.5%12.5%
Nov 202529.8%24.4%16.3%16.3%13.3%
Dec 202533.8%22.6%18.5%15.1%10.1%
Jan 202627.9%27.9%18.7%15.3%10.2%
Feb 202627.9%27.9%18.7%15.3%10.2%
Mar 202627.3%27.3%18.2%14.9%12.2%
Apr 202629.4%24.1%19.7%16.1%10.7%
May 202629.4%24.1%19.7%16.1%10.7%
Jun 202627%33%18%12.1%9.9%
Jul 202621.2%47.4%14.2%9.5%7.8%
Aug 202622.7%41.5%15.2%12.4%8.3%
Sep 202629.4%24.1%19.7%16.1%10.7%

How has the Ludwig and Tama comparison changed over the last 12 months?

  • Tama was ahead of Ludwig in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum brands worldwide moved from 12.5% to 16.1%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among drum brands worldwide moved from 18.8% to 19.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for drum brands worldwide in September 2026?

  1. In September 2026, Tama gained estimated Share of Search among drum brands worldwide, from 15.2% to 19.7%.

  2. In September 2026, Ludwig gained estimated Share of Search among drum brands worldwide, from 12.4% to 16.1%.

Other head-to-heads among drum brands

How each brand is measured

Brandwave collects information about searches that people make online using Ludwig’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ludwig

1 branded search term

  • ludwig drums

Tama

1 branded search term

  • tama drums

How the Brand Demand Index is measured

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