Brandwave

How popular isSterling in search?

In September 2026, there were an estimated 18.3K branded searches for Sterling worldwide which is down 33.1% over the last 12 months. Sterling holds <0.01% estimated Share of Search among static rope brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM87%
  2. Black Diamond9.6%
  3. Petzl2.9%
  4. Edelrid0.47%
  5. Mammut0.1%
  6. Sterling<0.01%
  7. PMI<0.01%
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Where does Sterling compete?

Sterling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Static rope brands6th of 7<0.01%Shown below
Climbing rope brands4th of 40.04%Show ranking
Background check services2nd of 619.6%Show ranking

Which static rope brands compete with Sterling?

Sterling against static rope brands worldwide, by month

Share of Search by month for DMM, Black Diamond, Petzl, Sterling. The figures are in the table below the chart.

View monthly share of search table
MonthDMMBlack DiamondPetzlEdelridMammutSterlingPMI
Oct 202587%9.6%2.9%0.47%0.07%<0.01%<0.01%
Nov 202584.6%11.4%3.4%0.56%0.08%<0.01%<0.01%
Dec 202585.2%11.4%2.8%0.46%0.07%<0.01%<0.01%
Jan 202687.1%9.6%2.9%0.39%0.07%<0.01%<0.01%
Feb 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Mar 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Apr 202686.9%9.5%2.9%0.58%0.08%<0.01%<0.01%
May 202686.9%9.5%2.9%0.58%0.1%<0.01%<0.01%
Jun 202689%8%2.4%0.48%0.09%<0.01%<0.01%
Jul 202687.5%9.6%2.4%0.47%0.08%<0.01%<0.01%
Aug 202687%9.6%2.9%0.47%0.08%<0.01%<0.01%
Sep 202687%9.6%2.9%0.47%0.1%<0.01%<0.01%

  1. 1.DMM

    87%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Black Diamond

    9.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Petzl

    2.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Edelrid

    0.47%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mammut

    0.1%

    Held 5th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Sterling

    <0.01%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  7. 7.PMI

    <0.01%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Sterling and its closest rivals

Every comparison with Sterling

How has branded search demand for Sterling changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sterling worldwide fell from 27.4K to 18.3K.
  • Across the 12 months ending September 2026, Sterling’s estimated Share of Search among static rope brands worldwide held steady at <0.01%.

How did search popularity change for static rope brands worldwide in September 2026?

  1. DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.

  2. Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.

  3. Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How is Sterling measured?

Brandwave collects information about searches that people make online using Sterling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • sterling background check
  • sterling climbing rope
  • sterling static rope

Do you work for Sterling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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