Brandwave

How popular isStarrett?

In September 2026, people searched for Starrett by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 5.8% of all global tap wrench brand searches, placing Starrett third out of six brands. When we asked both ChatGPT and Google AI Overviews about tap wrench brands, Starrett appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Starrett is the third most searched of 6 competitors and the most recommended in AI answers.

  1. CraftsmanShare of searches 78.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GearWrenchShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StarrettShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. General ToolsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. IrwinShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top tap wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starrett was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Starrett is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starrett1st
  2. Irwin2nd
  3. GearWrench3rd
  4. General Tools4th
  5. Craftsman–
  6. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starrett3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • General Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tap wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tap wrench brands compete with Starrett?

Starrett against tap wrench brands worldwide, by month

Share of searches by month for Craftsman, GearWrench, Starrett. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanGearWrenchStarrettGeneral ToolsIrwinDraper
Oct 202573.5%14.8%8.1%1.6%2%<0.01%
Nov 202572.7%17.9%6.6%1.3%1.6%<0.01%
Dec 202576.5%15.4%5.6%1.1%1.4%<0.01%
Jan 202676.5%15.4%5.6%1.1%1.4%<0.01%
Feb 202681.9%11%4.9%0.98%1.2%<0.01%
Mar 202684.7%9.3%4.2%0.83%1%<0.01%
Apr 202681.9%11%4.9%0.98%1.2%<0.01%
May 202681.7%11%4.9%1.2%1.2%<0.01%
Jun 202682%11%4.9%0.98%0.98%<0.01%
Jul 202683.7%9.2%5.1%1%1%<0.01%
Aug 202681.9%11%4.9%1.2%0.98%<0.01%
Sep 202678.7%12.9%5.8%1.4%1.2%<0.01%

  1. 1.Craftsman

    78.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.GearWrench

    12.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Starrett

    5.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.General Tools

    1.4%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Irwin

    1.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Draper

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Starrett and its closest rivals

Every comparison with Starrett

19 comparisons

How has branded search demand for Starrett changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Starrett worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Starrett’s share of searches among tap wrench brands worldwide decreased from 8.1% to 5.8%.
  • Across the 12 months ending September 2026, Starrett’s share of searches among tap wrench brands worldwide peaked at 8.1% in October 2025 and was lowest at 4.2% in March 2026.

How did search popularity change for tap wrench brands worldwide in September 2026?

4 changes

  1. In September 2026, GearWrench gained share of searches among tap wrench brands worldwide, from 11% to 12.9%.

  2. In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%.

  3. In September 2026, Craftsman lost share of searches among tap wrench brands worldwide, from 81.9% to 78.7%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Starrett’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Starrett’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • starrett

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How the Brand Demand Index is measured

Where does Starrett compete?

Starrett is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hole saw brands5th of 60.66%Show ranking
Bandsaw blades brands4th of 52.6%Show ranking
Tap wrench brands3rd of 65.8%Shown above
Caliper brands5th of 77.7%Show ranking
Micrometer brands4th of 89.3%Show ranking
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Is Starrett your brand?

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