Kinex vs Starrett:Which is more popular by branded search?
In August 2026, Kinex had more branded searches than Starrett among caliper brands worldwide. Kinex was estimated to have 74K branded searches compared to Starrett’s 22.2K, and held a 27.2% Share of Search versus Starrett’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kinex or Starrett?
Compare the caliper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kinex, Starrett. The figures are in the table below the chart.
View monthly share of search table
| Month | Fowler | Kinex | Mitutoyo | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 24% | 29.4% | 8.8% | 1.8% | 0.42% |
| Nov 2025 | 31.9% | 26.1% | 31.9% | 7.8% | 1.9% | 0.46% |
| Dec 2025 | 43.3% | 23.7% | 23.7% | 7.1% | 1.7% | 0.32% |
| Jan 2026 | 36.3% | 24.4% | 29.8% | 7.3% | 1.8% | 0.43% |
| Feb 2026 | 35.8% | 23.9% | 29.3% | 8.8% | 1.7% | 0.51% |
| Mar 2026 | 36.4% | 24.5% | 29.9% | 7.3% | 1.5% | 0.43% |
| Apr 2026 | 39.6% | 21.8% | 26.7% | 8% | 3.6% | 0.36% |
| May 2026 | 39.9% | 21.9% | 26.8% | 8% | 2.9% | 0.36% |
| Jun 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Jul 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Aug 2026 | 33.3% | 27.2% | 27.2% | 8.2% | 3.6% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kinex and Starrett comparison changed over the last 12 months?
3 findings
- Kinex was ahead of Starrett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kinex’s estimated Share of Search among caliper brands worldwide moved from 24% to 27.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide moved from 8.8% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for caliper brands worldwide in August 2026?
2 changes
In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.
Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kinex’s and Starrett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.