General Tools vs Starrett:Which is more popular?
In September 2026, Starrett had more branded searches than General Tools among tap wrench brands worldwide. Starrett had about 22,200 branded searches, while General Tools had 5,400. Starrett made up 5.8% of all tap wrench brand searches we track, and General Tools accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tap wrench brands, General Tools and Starrett each appeared in three of the five answers. Starrett was mentioned before General Tools in every answer.
Who do people search for more?
Starrett, about 4 searches for every 1 for General Tools
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Starrett, named ahead of General Tools in every answer
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Top tap wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, General Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starrett was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Starrett was listed before General Tools in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Starrett1st
Irwin2nd
GearWrench3rd- General Tools4th
Craftsman–
Draper–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Starrett3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- General Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Irwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tap wrench brands
5 answers
Asked ChatGPT
“Which tap wrench brand should I buy?”
Asked ChatGPT
“What are the best tap wrench brands?”
Asked ChatGPT
“What's the best tap wrench brand for thread repair?”
Searched Google, AI Overview
“tap wrench set”
Searched Google, AI Overview
“ratchet tap wrench”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is General Tools or Starrett more popular in search?
This chart shows how often people search Google for General Tools and Starrett by name. Each line represents a brand's share of searches for all six tap wrench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Starrett, General Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | GearWrench | Starrett | General Tools | Irwin | Draper |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 14.8% | 8.1% | 1.6% | 2% | <0.01% |
| Nov 2025 | 72.7% | 17.9% | 6.6% | 1.3% | 1.6% | <0.01% |
| Dec 2025 | 76.5% | 15.4% | 5.6% | 1.1% | 1.4% | <0.01% |
| Jan 2026 | 76.5% | 15.4% | 5.6% | 1.1% | 1.4% | <0.01% |
| Feb 2026 | 81.9% | 11% | 4.9% | 0.98% | 1.2% | <0.01% |
| Mar 2026 | 84.7% | 9.3% | 4.2% | 0.83% | 1% | <0.01% |
| Apr 2026 | 81.9% | 11% | 4.9% | 0.98% | 1.2% | <0.01% |
| May 2026 | 81.7% | 11% | 4.9% | 1.2% | 1.2% | <0.01% |
| Jun 2026 | 82% | 11% | 4.9% | 0.98% | 0.98% | <0.01% |
| Jul 2026 | 83.7% | 9.2% | 5.1% | 1% | 1% | <0.01% |
| Aug 2026 | 81.9% | 11% | 4.9% | 1.2% | 0.98% | <0.01% |
| Sep 2026 | 78.7% | 12.9% | 5.8% | 1.4% | 1.2% | <0.01% |
How has the General Tools and Starrett comparison changed over the last 12 months?
3 findings
- Starrett was ahead of General Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, General Tools’ share of searches among tap wrench brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Starrett’s share of searches among tap wrench brands worldwide moved from 8.1% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for tap wrench brands worldwide in September 2026?
1 change
In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using General Tools’ and Starrett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Tools
1 branded search term
- general tools
Starrett
1 branded search term
- starrett
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