Brandwave

GearWrench vs Starrett:Which is searched more?

In September 2026, GearWrench had more branded searches than Starrett among tap wrench brands worldwide. GearWrench had about 49,500 branded searches, while Starrett had 22,200. GearWrench made up 12.9% of all tap wrench brand searches we track, and Starrett accounted for 5.8%. These are worldwide searches for English-language branded terms.

Share of searches among tap wrench brands worldwide in September 2026Is GearWrench or Starrett more popular in search?
GearWrench12.9%49.5K searches
vs
Starrett5.8%22.2K searches

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Is GearWrench or Starrett more popular in search?

Compare the tap wrench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GearWrench and Starrett among tap wrench brands worldwide, by month

Share of searches by month for GearWrench, Starrett. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanGearWrenchStarrettGeneral ToolsIrwinDraper
Oct 202573.5%14.8%8.1%1.6%2%<0.01%
Nov 202572.7%17.9%6.6%1.3%1.6%<0.01%
Dec 202576.5%15.4%5.6%1.1%1.4%<0.01%
Jan 202676.5%15.4%5.6%1.1%1.4%<0.01%
Feb 202681.9%11%4.9%0.98%1.2%<0.01%
Mar 202684.7%9.3%4.2%0.83%1%<0.01%
Apr 202681.9%11%4.9%0.98%1.2%<0.01%
May 202681.7%11%4.9%1.2%1.2%<0.01%
Jun 202682%11%4.9%0.98%0.98%<0.01%
Jul 202683.7%9.2%5.1%1%1%<0.01%
Aug 202681.9%11%4.9%1.2%0.98%<0.01%
Sep 202678.7%12.9%5.8%1.4%1.2%<0.01%

How has the GearWrench and Starrett comparison changed over the last 12 months?

3 findings
  • GearWrench was ahead of Starrett in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands worldwide moved from 14.8% to 12.9%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Starrett’s share of searches among tap wrench brands worldwide moved from 8.1% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for tap wrench brands worldwide in September 2026?

2 changes
  1. In September 2026, GearWrench gained share of searches among tap wrench brands worldwide, from 11% to 12.9%.

  2. In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GearWrench’s and Starrett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GearWrench

1 branded search term

  • gearwrench

Starrett

1 branded search term

  • starrett

How the Brand Demand Index is measured

Other head-to-heads among tap wrench brands

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