Brandwave

How popular isGeneral Tools?

In September 2026, people searched for General Tools by name about 5,400 times worldwide, about the same as the previous year. These searches made up 1.4% of all global tap wrench brand searches, placing General Tools fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about tap wrench brands, General Tools appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

General Tools is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. CraftsmanShare of searches 78.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GearWrenchShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StarrettShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. General ToolsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. IrwinShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top tap wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, General Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. General Tools is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starrett1st
  2. Irwin2nd
  3. GearWrench3rd
  4. General Tools4th
  5. Craftsman–
  6. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starrett3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • General Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tap wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tap wrench brands compete with General Tools?

General Tools against tap wrench brands worldwide, by month

Share of searches by month for Craftsman, GearWrench, Starrett, General Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanGearWrenchStarrettGeneral ToolsIrwinDraper
Oct 202573.5%14.8%8.1%1.6%2%<0.01%
Nov 202572.7%17.9%6.6%1.3%1.6%<0.01%
Dec 202576.5%15.4%5.6%1.1%1.4%<0.01%
Jan 202676.5%15.4%5.6%1.1%1.4%<0.01%
Feb 202681.9%11%4.9%0.98%1.2%<0.01%
Mar 202684.7%9.3%4.2%0.83%1%<0.01%
Apr 202681.9%11%4.9%0.98%1.2%<0.01%
May 202681.7%11%4.9%1.2%1.2%<0.01%
Jun 202682%11%4.9%0.98%0.98%<0.01%
Jul 202683.7%9.2%5.1%1%1%<0.01%
Aug 202681.9%11%4.9%1.2%0.98%<0.01%
Sep 202678.7%12.9%5.8%1.4%1.2%<0.01%

  1. 1.Craftsman

    78.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.GearWrench

    12.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Starrett

    5.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.General Tools

    1.4%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Irwin

    1.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Draper

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between General Tools and its closest rivals

Every comparison with General Tools

4 comparisons

How has branded search demand for General Tools changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for General Tools worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, General Tools rose from 5th to 4th among tap wrench brands worldwide.

How did search popularity change for tap wrench brands worldwide in September 2026?

4 changes

  1. In September 2026, GearWrench gained share of searches among tap wrench brands worldwide, from 11% to 12.9%.

  2. In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%.

  3. In September 2026, Craftsman lost share of searches among tap wrench brands worldwide, from 81.9% to 78.7%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are General Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using General Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • general tools

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How the Brand Demand Index is measured

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