Brandwave

How popular isGeneral Tools in search?

In September 2026, people searched for General Tools by name about 5,400 times worldwide, about the same as the previous year. These searches made up 1.4% of all global tap wrench brand searches, placing General Tools fourth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Craftsman78.7%
  2. GearWrench12.9%
  3. Starrett5.8%
  4. General Tools1.4%
  5. Irwin1.2%
  6. Draper<0.01%

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Which tap wrench brands compete with General Tools?

General Tools against tap wrench brands worldwide, by month

Share of searches by month for Craftsman, GearWrench, Starrett, General Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanGearWrenchStarrettGeneral ToolsIrwinDraper
Oct 202573.5%14.8%8.1%1.6%2%<0.01%
Nov 202572.7%17.9%6.6%1.3%1.6%<0.01%
Dec 202576.5%15.4%5.6%1.1%1.4%<0.01%
Jan 202676.5%15.4%5.6%1.1%1.4%<0.01%
Feb 202681.9%11%4.9%0.98%1.2%<0.01%
Mar 202684.7%9.3%4.2%0.83%1%<0.01%
Apr 202681.9%11%4.9%0.98%1.2%<0.01%
May 202681.7%11%4.9%1.2%1.2%<0.01%
Jun 202682%11%4.9%0.98%0.98%<0.01%
Jul 202683.7%9.2%5.1%1%1%<0.01%
Aug 202681.9%11%4.9%1.2%0.98%<0.01%
Sep 202678.7%12.9%5.8%1.4%1.2%<0.01%

  1. 1.Craftsman

    78.7%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.GearWrench

    12.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Starrett

    5.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.General Tools

    1.4%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Irwin

    1.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Draper

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between General Tools and its closest rivals

Every comparison with General Tools

4 comparisons

How has branded search demand for General Tools changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for General Tools worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, General Tools rose from 5th to 4th among tap wrench brands worldwide.

How did search popularity change for tap wrench brands worldwide in September 2026?

4 changes

  1. In September 2026, GearWrench gained share of searches among tap wrench brands worldwide, from 11% to 12.9%.

  2. In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%.

  3. In September 2026, Craftsman lost share of searches among tap wrench brands worldwide, from 81.9% to 78.7%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are General Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using General Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • general tools

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