Brandwave

How popular isSigma?

In September 2026, people searched for Sigma by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.91% of all global wide angle lens brand searches, placing Sigma fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about wide angle lens brands, Sigma appeared in three of the five answers and was the joint second most recommended of the five.

Search and AI answers in September 2026

Sigma is the fifth most searched of 5 competitors and the joint second most recommended in AI answers.

  1. SonyShare of searches 76.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. NikonShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CanonShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. TamronShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SigmaShare of searches 0.91%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top wide angle lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sigma is the joint second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Nikon2nd
  3. Sigma2nd
  4. Canon4th
  5. Tamron4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nikon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wide angle lens brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wide angle lens brands compete with Sigma?

Sigma against wide angle lens brands worldwide, by month

Share of searches by month for Sony, Nikon, Canon, Sigma. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyNikonCanonTamronSigma
Oct 202572.2%21.9%2.3%2.3%1.3%
Nov 202575.1%20.2%2%1.6%1.1%
Dec 202575.2%20.3%1.9%1.6%1%
Jan 202675.5%19.4%2.4%1.6%1.1%
Feb 202673.4%20.9%2.3%2.3%1%
Mar 202672.6%22%2.3%1.9%1.2%
Apr 202672.7%22.3%1.9%1.9%1.2%
May 202673.1%22.1%1.9%1.9%1%
Jun 202674.7%20.3%1.9%1.9%1.1%
Jul 202677.4%17.9%1.7%2.1%0.94%
Aug 202676%19.2%2%1.9%0.88%
Sep 202676.6%18.8%2%1.7%0.91%

  1. 1.Sony

    76.6%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.6 points.

  2. 2.Nikon

    18.8%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.

  3. 3.Canon

    2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Tamron

    1.7%

    Held 4th. 75.3K estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  5. 5.Sigma

    0.91%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sigma and its closest rivals

Every comparison with Sigma

13 comparisons

How has branded search demand for Sigma changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sigma worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Sigma’s share of searches among wide angle lens brands worldwide held steady, from 1.3% to 0.91%.

How did search popularity change for wide angle lens brands worldwide in September 2026?

3 changes

  1. In September 2026, Sony gained share of searches among wide angle lens brands worldwide, from 76% to 76.6%.

  2. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.

How are Sigma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sigma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sigma lenses

Do you work for Sigma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sigma compete?

Sigma is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera lens brands6th of 70.77%Show ranking
Wide angle lens brands5th of 50.91%Shown above
Telephoto lens brands4th of 40.93%Show ranking
Tile cutter brands6th of 81.3%Show ranking
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