Canon vs Sigma:Which is more popular?
In September 2026, Canon had more branded searches than Sigma among wide angle lens brands worldwide. Canon had about 90,500 branded searches, while Sigma had 40,500. Canon made up 2% of all wide angle lens brand searches we track, and Sigma accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about wide angle lens brands, Canon appeared in all five answers and Sigma in three. Sigma was mentioned before Canon in two out of three answers.
Who do people search for more?
Canon, about 2 searches for every 1 for Sigma
Who does AI mention more?
Canon, mentioned in every answer we collected
Who does AI recommend more?
Sigma, named ahead of Canon in 2 of 3 answers
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Top wide angle lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sigma was listed before Canon in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nikon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wide angle lens brands
5 answers
Asked ChatGPT
“Which wide angle lens brand should I buy?”
Asked ChatGPT
“What are the best wide angle lens brands?”
Asked ChatGPT
“What's the best wide angle lens brand for landscape photos?”
Searched Google, AI Overview
“wide angle lens”
Searched Google, AI Overview
“camera wide angle lens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Canon or Sigma more popular in search?
This chart shows how often people search Google for Canon and Sigma by name. Each line represents a brand's share of searches for all five wide angle lens brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canon, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
How has the Canon and Sigma comparison changed over the last 12 months?
3 findings
- Canon was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among wide angle lens brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sigma’s share of searches among wide angle lens brands worldwide moved from 1.3% to 0.91%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for wide angle lens brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canon’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wide angle lens brands
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