Brandwave

Canon vs Sony:Which is searched more?

In September 2026, Sony had more branded searches than Canon among wide angle lens brands worldwide. Sony was estimated to have 3.4M branded searches compared to Canon’s 90.5K, and held a 78.6% Share of Search versus Canon’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among wide angle lens brands worldwide in September 2026Which is more popular in search, Canon or Sony?
Canon2.1%90.5K searches
vs
Sony78.6%3.4M searches

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Which is more popular in search, Canon or Sony?

Compare the wide angle lens brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and Sony among wide angle lens brands worldwide, by month

Share of Search by month for Sony, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanon
Oct 202574.8%22.7%2.4%
Nov 202577.2%20.8%2%
Dec 202577.2%20.8%2%
Jan 202677.6%19.9%2.5%
Feb 202675.9%21.7%2.4%
Mar 202675%22.7%2.3%
Apr 202675.1%23%1.9%
May 202675.3%22.8%1.9%
Jun 202677%21%2%
Jul 202679.8%18.5%1.8%
Aug 202678.2%19.8%2%
Sep 202678.6%19.3%2.1%

How has the Canon and Sony comparison changed over the last 12 months?

  • Sony was ahead of Canon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among wide angle lens brands worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among wide angle lens brands worldwide moved from 74.8% to 78.6%, and its estimated monthly branded searches moved from 2.8M to 3.4M.

How did search popularity change for wide angle lens brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.

Other head-to-heads among wide angle lens brands

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

Sony

3 branded search terms

  • sony
  • sony camera
  • sony cyber shot

How the Brand Demand Index is measured

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