How popular isSigma?
In September 2026, people searched for Sigma by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.93% of all global telephoto lens brand searches, placing Sigma fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about telephoto lens brands, Sigma appeared in four of the five answers and was the fourth most recommended of the four.
Sigma is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.
SonyShare of searches 77.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NikonShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CanonShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SigmaShare of searches 0.93%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top telephoto lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sigma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sigma is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about telephoto lens brands
5 answers
Asked ChatGPT
“Which telephoto lens brand should I buy?”
Asked ChatGPT
“What are the best telephoto lens brands?”
Asked ChatGPT
“What's the best telephoto lens brand for wildlife photography?”
Searched Google, AI Overview
“best telephoto lens”
Searched Google, AI Overview
“camera telephoto lens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which telephoto lens brands compete with Sigma?
Share of searches by month for Sony, Nikon, Canon, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Canon | Sigma |
|---|---|---|---|---|
| Oct 2025 | 73.9% | 22.4% | 2.4% | 1.3% |
| Nov 2025 | 76.4% | 20.5% | 2% | 1.1% |
| Dec 2025 | 76.4% | 20.6% | 1.9% | 1.1% |
| Jan 2026 | 76.8% | 19.7% | 2.4% | 1.1% |
| Feb 2026 | 75.1% | 21.4% | 2.4% | 1.1% |
| Mar 2026 | 74% | 22.4% | 2.3% | 1.3% |
| Apr 2026 | 74.1% | 22.7% | 1.9% | 1.3% |
| May 2026 | 74.5% | 22.6% | 1.9% | 1% |
| Jun 2026 | 76.2% | 20.7% | 2% | 1.1% |
| Jul 2026 | 79% | 18.3% | 1.7% | 0.96% |
| Aug 2026 | 77.5% | 19.6% | 2% | 0.9% |
| Sep 2026 | 77.9% | 19.1% | 2.1% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 3.4M | -1.9% | +0.5 points | |
| 2, held 2nd | 19.1% | 836K | -5.1% | -0.5 points | |
| 3, held 3rd | 2.1% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 0.93% | 40.5K | 0% | 0 points |
1.
Sony77.9%
Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.5 points.
2.
Nikon19.1%
Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.
3.
Canon2.1%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Sigma0.93%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sigma and its closest rivals
Every comparison with Sigma
13 comparisons
How has branded search demand for Sigma changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sigma worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Sigma’s share of searches among telephoto lens brands worldwide held steady, from 1.3% to 0.93%.
How did search popularity change for telephoto lens brands worldwide in September 2026?
3 changes
In September 2026, Nikon lost share of searches among telephoto lens brands worldwide, from 19.6% to 19.1%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are Sigma’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sigma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sigma lenses
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Where does Sigma compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera lens brands | 6th of 7 | 0.77% | Show ranking |
| Wide angle lens brands | 5th of 5 | 0.91% | Show ranking |
| Telephoto lens brands | 4th of 4 | 0.93% | Shown above |
| Tile cutter brands | 6th of 8 | 1.3% | Show ranking |
Is Sigma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.