Nikon vs Sigma:Which is more popular?
In September 2026, Nikon had more branded searches than Sigma among wide angle lens brands worldwide. Nikon had about 836,000 branded searches, while Sigma had 40,500. Nikon made up 18.8% of all wide angle lens brand searches we track, and Sigma accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about wide angle lens brands, Nikon and Sigma each appeared in three of the five answers. Nikon was mentioned before Sigma in two out of three answers.
Who do people search for more?
Nikon, about 21 searches for every 1 for Sigma
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Nikon, named ahead of Sigma in 2 of 3 answers
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Top wide angle lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nikon and Sigma were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nikon was listed before Sigma in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nikon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wide angle lens brands
5 answers
Asked ChatGPT
“Which wide angle lens brand should I buy?”
Asked ChatGPT
“What are the best wide angle lens brands?”
Asked ChatGPT
“What's the best wide angle lens brand for landscape photos?”
Searched Google, AI Overview
“wide angle lens”
Searched Google, AI Overview
“camera wide angle lens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nikon or Sigma more popular in search?
This chart shows how often people search Google for Nikon and Sigma by name. Each line represents a brand's share of searches for all five wide angle lens brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nikon, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
How has the Nikon and Sigma comparison changed over the last 12 months?
3 findings
- Nikon was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among wide angle lens brands worldwide moved from 21.9% to 18.8%, and its estimated monthly branded searches moved from 847K to 836K.
- Across the 12 months ending September 2026, Sigma’s share of searches among wide angle lens brands worldwide moved from 1.3% to 0.91%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for wide angle lens brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nikon’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wide angle lens brands
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