Brandwave

Sigma vs Tamron:Which is more popular?

In September 2026, Tamron had more branded searches than Sigma among wide angle lens brands worldwide. Tamron had about 75,300 branded searches, while Sigma had 40,500. Tamron made up 1.7% of all wide angle lens brand searches we track, and Sigma accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about wide angle lens brands, Sigma and Tamron each appeared in three of the five answers. Sigma was mentioned before Tamron in every answer.

Among wide angle lens brands worldwide in September 2026

Who do people search for more?

Tamron, about 86% more searches than Sigma

Tamron 75.3K searchesSigma 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Sigma in 3 of 5Tamron in 3 of 5

Who does AI recommend more?

Sigma, named ahead of Tamron in every answer

Sigma first in 3Tamron never first

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Top wide angle lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sigma and Tamron were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sigma was listed before Tamron in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Nikon2nd
  3. Sigma2nd
  4. Canon4th
  5. Tamron4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nikon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wide angle lens brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sigma or Tamron more popular in search?

This chart shows how often people search Google for Sigma and Tamron by name. Each line represents a brand's share of searches for all five wide angle lens brands we track, month by month, from English-language searches worldwide.

Sigma and Tamron among wide angle lens brands worldwide, by month

Share of searches by month for Tamron, Sigma. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyNikonCanonTamronSigma
Oct 202572.2%21.9%2.3%2.3%1.3%
Nov 202575.1%20.2%2%1.6%1.1%
Dec 202575.2%20.3%1.9%1.6%1%
Jan 202675.5%19.4%2.4%1.6%1.1%
Feb 202673.4%20.9%2.3%2.3%1%
Mar 202672.6%22%2.3%1.9%1.2%
Apr 202672.7%22.3%1.9%1.9%1.2%
May 202673.1%22.1%1.9%1.9%1%
Jun 202674.7%20.3%1.9%1.9%1.1%
Jul 202677.4%17.9%1.7%2.1%0.94%
Aug 202676%19.2%2%1.9%0.88%
Sep 202676.6%18.8%2%1.7%0.91%

How has the Sigma and Tamron comparison changed over the last 12 months?

3 findings
  • Tamron was ahead of Sigma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sigma’s share of searches among wide angle lens brands worldwide moved from 1.3% to 0.91%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Tamron’s share of searches among wide angle lens brands worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 88.8K to 75.3K.

How did search popularity change for wide angle lens brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sigma’s and Tamron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sigma

1 branded search term

  • sigma lenses

Tamron

2 branded search terms

  • tamron
  • tamron lens

How the Brand Demand Index is measured

Other head-to-heads among wide angle lens brands

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