Brandwave

How popular isScreaming Frog?

In September 2026, people searched for Screaming Frog by name about 74,500 times worldwide, about the same as the previous year. These searches made up <0.01% of all global AI SEO tool searches, placing Screaming Frog seventh out of eight tools. When we asked both ChatGPT and Google AI Overviews about AI SEO tools, Screaming Frog appeared in two of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Screaming Frog is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.

  1. SemrushShare of searches 68.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AhrefsShare of searches 30.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. FraseShare of searches 0.25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. ClearscopeShare of searches 0.21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Screaming FrogShare of searches <0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top AI SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screaming Frog was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Screaming Frog is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Surfer1st
  2. Semrush2nd
  3. Clearscope3rd
  4. Frase4th
  5. Ahrefs5th
  6. MarketMuse6th
  7. Screaming Frog7th
  8. WriterZen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clearscope4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MarketMuse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WriterZen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI SEO tools compete with Screaming Frog?

Screaming Frog against AI SEO tools worldwide, by month

Share of searches by month for Semrush, Ahrefs, Screaming Frog. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsFraseClearscopeMarketMuseWriterZenScreaming FrogSurfer
Oct 202563.9%35%0.16%0.45%0.36%0.12%<0.01%<0.01%
Nov 202568.4%30.6%0.17%0.39%0.32%0.16%<0.01%<0.01%
Dec 202572.3%26.4%0.17%0.41%0.42%0.2%<0.01%<0.01%
Jan 202663.8%34.9%0.22%0.44%0.53%0.15%<0.01%<0.01%
Feb 202664%35%0.22%0.37%0.3%0.12%<0.01%<0.01%
Mar 202668.4%30.6%0.17%0.39%0.32%0.11%<0.01%<0.01%
Apr 202668.5%30.6%0.19%0.32%0.26%0.13%<0.01%<0.01%
May 202664%35%0.37%0.3%0.24%0.12%<0.01%<0.01%
Jun 202668.4%30.6%0.33%0.31%0.2%0.13%<0.01%<0.01%
Jul 202668.5%30.6%0.35%0.26%0.17%0.1%<0.01%<0.01%
Aug 202668.5%30.6%0.28%0.26%0.17%0.1%<0.01%<0.01%
Sep 202668.6%30.7%0.25%0.21%0.17%0.09%<0.01%<0.01%

  1. 1.Semrush

    68.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Ahrefs

    30.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Frase

    0.25%

    Held 3rd. 2.5K estimated branded searches, -10.8% vs prior month. Share 0 points.

  4. 4.Clearscope

    0.21%

    Held 4th. 2.1K estimated branded searches, -19% vs prior month. Share 0 points.

  5. 5.MarketMuse

    0.17%

    Held 5th. 1.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.WriterZen

    0.09%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Screaming Frog

    <0.01%

    Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

  8. 8.Surfer

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Screaming Frog and its closest rivals

Every comparison with Screaming Frog

6 comparisons

How has branded search demand for Screaming Frog changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Screaming Frog worldwide held steady, from 74.3K to 74.5K.
  • Across the 12 months ending September 2026, Screaming Frog’s share of searches among AI SEO tools worldwide held steady at <0.01%.

How did search popularity change for AI SEO tools worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  2. Estimated monthly branded searches for Frase worldwide rose 19.1% over 12 measured months, from 2.1K to 2.5K in September 2026.

  3. Estimated monthly branded searches for Clearscope worldwide fell 63.8% over 12 measured months, from 5.8K to 2.1K in September 2026.

  4. Estimated monthly branded searches for MarketMuse worldwide fell 63.8% over 12 measured months, from 4.7K to 1.7K in September 2026.

  5. Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for WriterZen worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are Screaming Frog’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Screaming Frog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crawler screaming frog
  • screaming frog
  • screaming frog app
  • screaming frog crawler
  • screamingfrog

Do you work for Screaming Frog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Screaming Frog compete?

Screaming Frog is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO tools10th of 10<0.01%Show ranking
AI SEO tools7th of 8<0.01%Shown above
SEO website crawlers1st of 787.2%Show ranking
Creator with pink hair and a pink jacket

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