Brandwave

How popular isSawyer in search?

In August 2026, there were an estimated 5.4K branded searches for Sawyer worldwide which is up 50% over the last 11 months. Sawyer holds 6.3% estimated Share of Search among insect repellents worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Repel70.8%
  2. Jungle Formula17.3%
  3. Sawyer6.3%
  4. Off!3.4%
  5. Ben's1.2%
  6. Ultrathon1%
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Which insect repellents compete with Sawyer?

Sawyer against insect repellents worldwide, by month

Share of Search by month for Repel, Jungle Formula, Sawyer, Off!. The figures are in the table below the chart.

View monthly share of search table
MonthRepelJungle FormulaSawyerOff!Ben'sUltrathon
Oct 202584.2%7.5%4.1%2.7%0.67%0.82%
Nov 202587.6%5.2%4.3%1.9%0.46%0.57%
Dec 202587%5.2%4.2%2.3%0.46%0.85%
Jan 202690.3%4.4%3%1.3%0.48%0.48%
Feb 202685.2%7.6%4.1%1.8%0.55%0.68%
Mar 202685.1%6.2%5.1%1.8%1.1%0.68%
Apr 202680.2%8.8%5.8%2.5%1.7%0.95%
May 202676.2%12.5%5.5%3%1.6%1.1%
Jun 202668.1%20.4%5%3.3%1.8%1.5%
Jul 202667.6%20.2%4.9%4%1.8%1.5%
Aug 202670.8%17.3%6.3%3.4%1.2%1%
Sep 2026——————

  1. 1.Repel

    70.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Jungle Formula

    17.3%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Sawyer

    6.3%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  4. 4.Off!

    3.4%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  5. 5.Ben's

    1.2%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

  6. 6.Ultrathon

    1%

    Held 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.4 points.

Compare search popularity between Sawyer and its closest rivals

How has branded search demand for Sawyer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sawyer worldwide rose from 3.6K to 5.4K.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide increased from 4.1% to 6.3%.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide peaked at 6.3% in August 2026 and was lowest at 3% in January 2026.

How did search popularity change for insect repellents worldwide in August 2026?

  1. In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.

  2. In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.

  3. In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.

  4. In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.

  5. In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.

  6. Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

Where does Sawyer compete?

Sawyer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filters outdoor4th of 53.2%Show ranking
Insect repellents3rd of 66.3%Shown above

How is Sawyer measured?

Brandwave collects information about searches that people make online using Sawyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sawyer filter

Do you work for Sawyer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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