How popular isOff! in search?
In August 2026, there were an estimated 2.9K branded searches for Off! worldwide which is up 20.8% over the last 11 months. Off! holds 3.4% estimated Share of Search among insect repellents worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Repel70.8%
- Jungle Formula17.3%
Sawyer6.3%
Off!3.4%- Ben's1.2%
- Ultrathon1%
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Which insect repellents compete with Off!?
Share of Search by month for Repel, Jungle Formula, Sawyer, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Jungle Formula | Sawyer | Off! | Ben's | Ultrathon |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 7.5% | 4.1% | 2.7% | 0.67% | 0.82% |
| Nov 2025 | 87.6% | 5.2% | 4.3% | 1.9% | 0.46% | 0.57% |
| Dec 2025 | 87% | 5.2% | 4.2% | 2.3% | 0.46% | 0.85% |
| Jan 2026 | 90.3% | 4.4% | 3% | 1.3% | 0.48% | 0.48% |
| Feb 2026 | 85.2% | 7.6% | 4.1% | 1.8% | 0.55% | 0.68% |
| Mar 2026 | 85.1% | 6.2% | 5.1% | 1.8% | 1.1% | 0.68% |
| Apr 2026 | 80.2% | 8.8% | 5.8% | 2.5% | 1.7% | 0.95% |
| May 2026 | 76.2% | 12.5% | 5.5% | 3% | 1.6% | 1.1% |
| Jun 2026 | 68.1% | 20.4% | 5% | 3.3% | 1.8% | 1.5% |
| Jul 2026 | 67.6% | 20.2% | 4.9% | 4% | 1.8% | 1.5% |
| Aug 2026 | 70.8% | 17.3% | 6.3% | 3.4% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 60.5K | 0% | +3.2 points | |
| 2, held 2nd | 17.3% | 14.8K | -18.2% | -2.9 points | |
| 3, held 3rd | 6.3% | 5.4K | +22.7% | +1.4 points | |
| 4, held 4th | 3.4% | 2.9K | -19.4% | -0.6 points | |
| 5, held 5th | 1.2% | 1K | -37.5% | -0.6 points | |
| 6, held 6th | 1% | 880 | -32.3% | -0.4 points |
1.Repel
70.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +3.2 points.
17.3%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
3.
Sawyer6.3%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
4.
Off!3.4%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
5.Ben's
1.2%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.
1%
Held 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.4 points.
Compare search popularity between Off! and its closest rivals
How has branded search demand for Off! changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Off! worldwide rose from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide increased from 2.7% to 3.4%.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide peaked at 4% in July 2026 and was lowest at 1.3% in January 2026.
How did search popularity change for insect repellents worldwide in August 2026?
6 changes
In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.
In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.
In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.
In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.
Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.
How is Off! measured?
Brandwave collects information about searches that people make online using Off!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- off mosquito
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Is Off! your brand?
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