How popular isRepel in search?
In August 2026, there were an estimated 60.5K branded searches for Repel worldwide which is down 18.2% over the last 11 months. Repel holds 70.8% estimated Share of Search among insect repellents worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Repel70.8%
- Jungle Formula17.3%
Sawyer6.3%
Off!3.4%- Ben's1.2%
- Ultrathon1%
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Which insect repellents compete with Repel?
Share of Search by month for Repel, Jungle Formula, Sawyer, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Jungle Formula | Sawyer | Off! | Ben's | Ultrathon |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 7.5% | 4.1% | 2.7% | 0.67% | 0.82% |
| Nov 2025 | 87.6% | 5.2% | 4.3% | 1.9% | 0.46% | 0.57% |
| Dec 2025 | 87% | 5.2% | 4.2% | 2.3% | 0.46% | 0.85% |
| Jan 2026 | 90.3% | 4.4% | 3% | 1.3% | 0.48% | 0.48% |
| Feb 2026 | 85.2% | 7.6% | 4.1% | 1.8% | 0.55% | 0.68% |
| Mar 2026 | 85.1% | 6.2% | 5.1% | 1.8% | 1.1% | 0.68% |
| Apr 2026 | 80.2% | 8.8% | 5.8% | 2.5% | 1.7% | 0.95% |
| May 2026 | 76.2% | 12.5% | 5.5% | 3% | 1.6% | 1.1% |
| Jun 2026 | 68.1% | 20.4% | 5% | 3.3% | 1.8% | 1.5% |
| Jul 2026 | 67.6% | 20.2% | 4.9% | 4% | 1.8% | 1.5% |
| Aug 2026 | 70.8% | 17.3% | 6.3% | 3.4% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 60.5K | 0% | +3.2 points | |
| 2, held 2nd | 17.3% | 14.8K | -18.2% | -2.9 points | |
| 3, held 3rd | 6.3% | 5.4K | +22.7% | +1.4 points | |
| 4, held 4th | 3.4% | 2.9K | -19.4% | -0.6 points | |
| 5, held 5th | 1.2% | 1K | -37.5% | -0.6 points | |
| 6, held 6th | 1% | 880 | -32.3% | -0.4 points |
1.Repel
70.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +3.2 points.
17.3%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
3.
Sawyer6.3%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
4.
Off!3.4%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
5.Ben's
1.2%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.
1%
Held 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.4 points.
Compare search popularity between Repel and its closest rivals
How has branded search demand for Repel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Repel worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide decreased from 84.2% to 70.8%.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide peaked at 90.3% in January 2026 and was lowest at 67.6% in July 2026.
How did search popularity change for insect repellents worldwide in August 2026?
6 changes
In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.
In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.
In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.
In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.
Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.
How is Repel measured?
Brandwave collects information about searches that people make online using Repel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- repel
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Is Repel your brand?
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