Brandwave

Insect repellents:Which brands are most popular in search?

In August 2026, Repel was the most searched among insect repellents worldwide, with an estimated 60.5K branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Repel70.8%
  2. Jungle Formula17.3%
  3. Sawyer6.3%
  4. Off!3.4%
  5. Ben's1.2%
  6. Ultrathon1%

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Share of SearchLeaderboard

Compare the insect repellents shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insect repellents worldwide, by month

Share of Search by month for Repel, Jungle Formula, Sawyer, Off!. The figures are in the table below the chart.

View monthly share of search table
MonthRepelJungle FormulaSawyerOff!Ben'sUltrathon
Oct 202584.2%7.5%4.1%2.7%0.67%0.82%
Nov 202587.6%5.2%4.3%1.9%0.46%0.57%
Dec 202587%5.2%4.2%2.3%0.46%0.85%
Jan 202690.3%4.4%3%1.3%0.48%0.48%
Feb 202685.2%7.6%4.1%1.8%0.55%0.68%
Mar 202685.1%6.2%5.1%1.8%1.1%0.68%
Apr 202680.2%8.8%5.8%2.5%1.7%0.95%
May 202676.2%12.5%5.5%3%1.6%1.1%
Jun 202668.1%20.4%5%3.3%1.8%1.5%
Jul 202667.6%20.2%4.9%4%1.8%1.5%
Aug 202670.8%17.3%6.3%3.4%1.2%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Repel

    70.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +3.2 points.

  2. 2.Jungle Formula

    17.3%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Sawyer

    6.3%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  4. 4.Off!

    3.4%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  5. 5.Ben's

    1.2%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

  6. 6.Ultrathon

    1%

    Held 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among insect repellents worldwide?

In August 2026, Repel was the most searched among insect repellents worldwide, with an estimated 60.5K branded searches and 70.8% estimated Share of Search within this set. Jungle Formula is in 2nd place, 53.5 percentage points behind at 17.3% Share of Search.

Global insect repellents, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Repel84.2% → 70.8%90.3%Jan 202667.6%Jul 20261st
Jungle Formula7.5% → 17.3%20.4%Jun 20264.4%Jan 20262nd
Sawyer4.1% → 6.3%6.3%Aug 20263%Jan 20263rd
Off!2.7% → 3.4%4%Jul 20261.3%Jan 20264th
Ben's0.67% → 1.2%1.8%Jun 20260.46%Dec 20256th → 5th
Ultrathon0.82% → 1%1.5%Jun 20260.48%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide decreased from 84.2% to 70.8%.
  • Across the 11 months ending August 2026, Jungle Formula’s estimated Share of Search among insect repellents worldwide increased from 7.5% to 17.3%.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide increased from 4.1% to 6.3%.
  • Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide increased from 2.7% to 3.4%.
  • Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide peaked at 90.3% in January 2026 and was lowest at 67.6% in July 2026.
  • Across the 11 months ending August 2026, Jungle Formula’s estimated Share of Search among insect repellents worldwide peaked at 20.4% in June 2026 and was lowest at 4.4% in January 2026.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide peaked at 6.3% in August 2026 and was lowest at 3% in January 2026.
  • Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide peaked at 4% in July 2026 and was lowest at 1.3% in January 2026.
  • Across the 11 months ending August 2026, Ben's’ estimated Share of Search among insect repellents worldwide peaked at 1.8% in June 2026 and was lowest at 0.46% in December 2025.
  • Across the 11 months ending August 2026, Ben's rose from 6th to 5th among insect repellents worldwide.
  • Across the 11 months ending August 2026, Ultrathon fell from 5th to 6th among insect repellents worldwide.

How did search popularity change for insect repellents worldwide in August 2026?

  1. In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.

  2. In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.

  3. In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.

  4. In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.

  5. In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.

  6. Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

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