Brandwave

How popular isSalter in search?

In September 2026, there were an estimated 45.5K branded searches for Salter worldwide which held steady over the last 12 months. Salter holds 2% estimated Share of Search among kitchen scale brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid54.8%
  2. Breville37.8%
  3. Oxo5.2%
  4. Salter2%
  5. Etekcity0.31%
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Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen scale brands4th of 52%Shown below
Egg poacher brands4th of 43%Show ranking
Bathroom scale brands5th of 77.8%Show ranking
Food scale brands4th of 510.4%Show ranking

Which kitchen scale brands compete with Salter?

Salter against kitchen scale brands worldwide, by month

Share of Search by month for KitchenAid, Breville, Oxo, Salter. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidBrevilleOxoSalterEtekcity
Oct 202564.2%28.8%5.1%1.6%0.37%
Nov 202565%29.7%4%1%0.25%
Dec 202565.9%29.5%3.2%1%0.32%
Jan 202658.8%34.2%4.8%1.6%0.57%
Feb 202660.9%31.7%5%1.9%0.45%
Mar 202661.7%31.2%4.8%1.9%0.38%
Apr 202661%31.8%5%1.9%0.41%
May 202657.9%34.3%5.3%2%0.43%
Jun 202655.3%36.8%5.6%1.9%0.39%
Jul 202654.8%37.8%5.3%1.8%0.34%
Aug 202654.5%37.7%5.4%2%0.34%
Sep 202654.8%37.8%5.2%2%0.31%

  1. 1.KitchenAid

    54.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  2. 2.Breville

    37.8%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share 0 points.

  3. 3.Oxo

    5.2%

    Held 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Salter

    2%

    Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Etekcity

    0.31%

    Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share 0 points.

Compare search popularity between Salter and its closest rivals

Every comparison with Salter

How has branded search demand for Salter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter worldwide held steady at 45.5K.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among kitchen scale brands worldwide peaked at 2% in May 2026 and was lowest at 1% in November 2025.

How did search popularity change for kitchen scale brands worldwide in September 2026?

  1. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

  2. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  3. Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

How is Salter measured?

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • salter
  • salter kitchen scale
  • salter scales

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How the Brand Demand Index is measured

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