How popular isSabre in search?
In September 2026, there were an estimated 1.6K branded searches for Sabre worldwide which is up 23.1% over the last 12 months. Sabre holds 3.6% estimated Share of Search among personal alarm brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
First Alert61.3%
Birdie35.1%
Sabre3.6%
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Which personal alarm brands compete with Sabre?
Share of Search by month for First Alert, Birdie, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | First Alert | Birdie | Sabre |
|---|---|---|---|
| Oct 2025 | 69.2% | 26.7% | 4.1% |
| Nov 2025 | 61.3% | 35.1% | 3.6% |
| Dec 2025 | 57.1% | 40.3% | 2.6% |
| Jan 2026 | 73.3% | 23.2% | 3.5% |
| Feb 2026 | 64.7% | 30.7% | 4.6% |
| Mar 2026 | 67.5% | 27.7% | 4.9% |
| Apr 2026 | 64.8% | 31.4% | 3.8% |
| May 2026 | 56.2% | 39.8% | 4% |
| Jun 2026 | 56.5% | 39.5% | 4.1% |
| Jul 2026 | 51.7% | 44.5% | 3.7% |
| Aug 2026 | 47.7% | 49.5% | 2.8% |
| Sep 2026 | 61.3% | 35.1% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 61.3% | 27.1K | 0% | +13.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.1% | 15.5K | -44.8% | -14.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.6% | 1.6K | 0% | +0.8 points |
61.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +13.6 points.
2.
Birdie35.1%
Moved from 1st to 2nd. 15.5K estimated branded searches, -44.8% vs prior month. Share -14.4 points.
3.
Sabre3.6%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between Sabre and its closest rivals
Every comparison with Sabre
7 comparisons
How has branded search demand for Sabre changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sabre worldwide rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide peaked at 4.9% in March 2026 and was lowest at 2.6% in December 2025.
How did search popularity change for personal alarm brands worldwide in September 2026?
3 changes
In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.
In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%.
Where does Sabre compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Aviation software | 6th of 6 | 0.06% | Show ranking |
| Personal alarm brands | 3rd of 3 | 3.6% | Shown above |
How is Sabre measured?
Brandwave collects information about searches that people make online using Sabre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sabre travel
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Is Sabre your brand?
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