How popular isBirdie in search?
In September 2026, there were an estimated 15.6K branded searches for Birdie worldwide which is up 81.1% over the last 12 months. Birdie holds 35.1% estimated Share of Search among personal alarm brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
First Alert61.3%
Birdie35.1%
Sabre3.6%
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Which personal alarm brands compete with Birdie?
Share of Search by month for First Alert, Birdie, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | First Alert | Birdie | Sabre |
|---|---|---|---|
| Oct 2025 | 69.2% | 26.7% | 4.1% |
| Nov 2025 | 61.3% | 35.1% | 3.6% |
| Dec 2025 | 57.1% | 40.3% | 2.6% |
| Jan 2026 | 73.3% | 23.2% | 3.5% |
| Feb 2026 | 64.7% | 30.7% | 4.6% |
| Mar 2026 | 67.5% | 27.7% | 4.9% |
| Apr 2026 | 64.8% | 31.4% | 3.8% |
| May 2026 | 56.2% | 39.8% | 4% |
| Jun 2026 | 56.5% | 39.5% | 4.1% |
| Jul 2026 | 51.7% | 44.5% | 3.7% |
| Aug 2026 | 47.7% | 49.5% | 2.8% |
| Sep 2026 | 61.3% | 35.1% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 61.3% | 27.1K | 0% | +13.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.1% | 15.5K | -44.8% | -14.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.6% | 1.6K | 0% | +0.8 points |
61.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +13.6 points.
2.
Birdie35.1%
Moved from 1st to 2nd. 15.5K estimated branded searches, -44.8% vs prior month. Share -14.4 points.
3.
Sabre3.6%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between Birdie and its closest rivals
Every comparison with Birdie
6 comparisons
How has branded search demand for Birdie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Birdie worldwide rose from 8.6K to 15.6K.
- Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide increased from 26.7% to 35.1%.
- Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide peaked at 49.5% in August 2026 and was lowest at 23.2% in January 2026.
How did search popularity change for personal alarm brands worldwide in September 2026?
3 changes
In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.
In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%.
Where does Birdie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home care software | 5th of 5 | 0.11% | Show ranking |
| Personal alarm brands | 2nd of 3 | 35.1% | Shown above |
How is Birdie measured?
Brandwave collects information about searches that people make online using Birdie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- birdie alarm
- birdie home care
- birdie personal alarm
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Is Birdie your brand?
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