AxisCare vs Birdie:Which is more popular by branded search?
In August 2026, Birdie had more branded searches than AxisCare among home care software worldwide. Birdie was estimated to have 450K branded searches compared to AxisCare’s 8.1K, and held an 84.4% Share of Search versus AxisCare’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AxisCare or Birdie?
Compare the systems home care providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birdie, AxisCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Birdie | WellSky | ClearCare | AlayaCare | AxisCare |
|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 12.6% | 5.7% | 3.1% | 1.7% |
| Nov 2025 | 75.1% | 12.4% | 6.8% | 3.7% | 2% |
| Dec 2025 | 75.6% | 12.5% | 6.8% | 3% | 2% |
| Jan 2026 | 76.6% | 12.6% | 5.7% | 3.1% | 2.1% |
| Feb 2026 | 78.7% | 10.6% | 5.8% | 3.2% | 1.7% |
| Mar 2026 | 76.1% | 12.5% | 5.6% | 3.7% | 2% |
| Apr 2026 | 76.1% | 12.5% | 5.6% | 3.7% | 2% |
| May 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Jun 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Jul 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Aug 2026 | 84.4% | 7.6% | 4.2% | 2.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the AxisCare and Birdie comparison changed over the last 12 months?
3 findings
- Birdie was ahead of AxisCare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AxisCare’s estimated Share of Search among home care software worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Birdie’s estimated Share of Search among home care software worldwide moved from 76.9% to 84.4%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for home care software worldwide in August 2026?
2 changes
In August 2026, Birdie gained estimated Share of Search among home care software worldwide, from 78.4% to 84.4%.
In August 2026, AxisCare lost estimated Share of Search among home care software worldwide, from 2.1% to 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AxisCare’s and Birdie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.