How popular isBirdie in search?
In August 2026, there were an estimated 450K branded searches for Birdie worldwide which is up 49.5% over the last 11 months. Birdie holds 84.4% estimated Share of Search among home care software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which home care software compete with Birdie?
Share of Search by month for Birdie, WellSky, ClearCare, AlayaCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Birdie | WellSky | ClearCare | AlayaCare | AxisCare |
|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 12.6% | 5.7% | 3.1% | 1.7% |
| Nov 2025 | 75.1% | 12.4% | 6.8% | 3.7% | 2% |
| Dec 2025 | 75.6% | 12.5% | 6.8% | 3% | 2% |
| Jan 2026 | 76.6% | 12.6% | 5.7% | 3.1% | 2.1% |
| Feb 2026 | 78.7% | 10.6% | 5.8% | 3.2% | 1.7% |
| Mar 2026 | 76.1% | 12.5% | 5.6% | 3.7% | 2% |
| Apr 2026 | 76.1% | 12.5% | 5.6% | 3.7% | 2% |
| May 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Jun 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Jul 2026 | 78.4% | 10.5% | 5.8% | 3.2% | 2.1% |
| Aug 2026 | 84.4% | 7.6% | 4.2% | 2.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 450K | +49.5% | +6 points | |
| 2, held 2nd | 7.6% | 40.5K | 0% | -2.9 points | |
| 3, held 3rd | 4.2% | 22.2K | 0% | -1.6 points | |
| 4, held 4th | 2.3% | 12.1K | 0% | -0.9 points | |
| 5, held 5th | 1.5% | 8.1K | 0% | -0.6 points |
1.Birdie
84.4%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6 points.
2.WellSky
7.6%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -2.9 points.
4.2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.3%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.AxisCare
1.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare search popularity between Birdie and its closest rivals
How has branded search demand for Birdie changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Birdie worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Birdie’s estimated Share of Search among home care software worldwide increased from 76.9% to 84.4%.
- Across the 11 months ending August 2026, Birdie’s estimated Share of Search among home care software worldwide peaked at 84.4% in August 2026 and was lowest at 75.1% in November 2025.
How did search popularity change for home care software worldwide in August 2026?
5 changes
In August 2026, Birdie gained estimated Share of Search among home care software worldwide, from 78.4% to 84.4%.
In August 2026, WellSky lost estimated Share of Search among home care software worldwide, from 10.5% to 7.6%.
In August 2026, ClearCare lost estimated Share of Search among home care software worldwide, from 5.8% to 4.2%.
In August 2026, AlayaCare lost estimated Share of Search among home care software worldwide, from 3.2% to 2.3%.
In August 2026, AxisCare lost estimated Share of Search among home care software worldwide, from 2.1% to 1.5%.
Where does Birdie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home care software | 1st of 5 | 84.4% | Shown above |
| Aged care software | 1st of 5 | 88.8% | Show ranking |
How is Birdie measured?
Brandwave collects information about searches that people make online using Birdie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- birdie
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