Brandwave

Aged care software:Which brands are most popular in search?

In August 2026, Birdie was the most searched among aged care software worldwide, with an estimated 450K branded searches and 88.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Birdie88.8%
  2. VCare4.4%
  3. Person Centred Software3.6%
  4. AlayaCare2.4%
  5. Leecare0.87%

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Share of SearchLeaderboard

Compare the systems aged care providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among aged care software worldwide, by month

Share of Search by month for Birdie, VCare, Person Centred Software, AlayaCare. The figures are in the table below the chart.

View monthly share of search table
MonthBirdieVCarePerson Centred SoftwareAlayaCareLeecare
Oct 202584.9%6.3%4.2%3.4%1.2%
Nov 202582.1%7.4%4.9%4%1.5%
Dec 202582.7%7.5%5%3.3%1.5%
Jan 202684.1%6.2%5.1%3.4%1.2%
Feb 202685.9%5.2%4.2%3.5%1.3%
Mar 202683.5%6.2%5%4.1%1.2%
Apr 202684.3%6.2%4.1%4.1%1.2%
May 202684.1%6.2%5.1%3.4%1.2%
Jun 202684.1%6.2%5.1%3.4%1.2%
Jul 202684.1%6.2%5.1%3.4%1.2%
Aug 202688.8%4.4%3.6%2.4%0.87%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Birdie

    88.8%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +4.7 points.

  2. 2.VCare

    4.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.AlayaCare

    2.4%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Leecare

    0.87%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among aged care software worldwide?

In August 2026, Birdie was the most searched among aged care software worldwide, with an estimated 450K branded searches and 88.8% estimated Share of Search within this set. VCare is in 2nd place, 84.4 percentage points behind at 4.4% Share of Search.

Global aged care software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Birdie84.9% → 88.8%88.8%Aug 202682.1%Nov 20251st
VCare6.3% → 4.4%7.5%Dec 20254.4%Aug 20262nd
Person Centred Software4.2% → 3.6%5.1%Jan 20263.6%Aug 20263rd
AlayaCare3.4% → 2.4%4.1%Apr 20262.4%Aug 20264th
Leecare1.2% → 0.87%1.5%Dec 20250.87%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide increased from 84.9% to 88.8%.
  • Across the 11 months ending August 2026, VCare’s estimated Share of Search among aged care software worldwide decreased from 6.3% to 4.4%.
  • Across the 11 months ending August 2026, Person Centred Software’s estimated Share of Search among aged care software worldwide decreased from 4.2% to 3.6%.
  • Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide decreased from 3.4% to 2.4%.
  • Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide peaked at 88.8% in August 2026 and was lowest at 82.1% in November 2025.
  • Across the 11 months ending August 2026, VCare’s estimated Share of Search among aged care software worldwide peaked at 7.5% in December 2025 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, Person Centred Software’s estimated Share of Search among aged care software worldwide peaked at 5.1% in January 2026 and was lowest at 3.6% in August 2026.
  • Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide peaked at 4.1% in April 2026 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Leecare held steady: its estimated Share of Search among aged care software worldwide moved less than 0.5 percentage points.

How did search popularity change for aged care software worldwide in August 2026?

  1. In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%.

  2. In August 2026, VCare lost estimated Share of Search among aged care software worldwide, from 6.2% to 4.4%.

  3. In August 2026, Person Centred Software lost estimated Share of Search among aged care software worldwide, from 5.1% to 3.6%.

  4. In August 2026, AlayaCare lost estimated Share of Search among aged care software worldwide, from 3.4% to 2.4%.

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