Brandwave

Birdie vs VCare:Which is more popular by branded search?

In August 2026, Birdie had more branded searches than VCare among aged care software worldwide. Birdie was estimated to have 450K branded searches compared to VCare’s 22.2K, and held an 88.8% Share of Search versus VCare’s 4.4%. These are worldwide searches for English-language branded terms.

Share of Search among aged care software worldwide in August 2026Which is more popular in search, Birdie or VCare?
Birdie88.8%450K searches
vs
VCare4.4%22.2K searches

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Which is more popular in search, Birdie or VCare?

Compare the systems aged care providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Birdie and VCare among aged care software worldwide, by month

Share of Search by month for Birdie, VCare. The figures are in the table below the chart.

View monthly share of search table
MonthBirdieVCarePerson Centred SoftwareAlayaCareLeecare
Oct 202584.9%6.3%4.2%3.4%1.2%
Nov 202582.1%7.4%4.9%4%1.5%
Dec 202582.7%7.5%5%3.3%1.5%
Jan 202684.1%6.2%5.1%3.4%1.2%
Feb 202685.9%5.2%4.2%3.5%1.3%
Mar 202683.5%6.2%5%4.1%1.2%
Apr 202684.3%6.2%4.1%4.1%1.2%
May 202684.1%6.2%5.1%3.4%1.2%
Jun 202684.1%6.2%5.1%3.4%1.2%
Jul 202684.1%6.2%5.1%3.4%1.2%
Aug 202688.8%4.4%3.6%2.4%0.87%
Sep 2026—————

How has the Birdie and VCare comparison changed over the last 12 months?

  • Birdie was ahead of VCare in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Birdie’s estimated Share of Search among aged care software worldwide moved from 84.9% to 88.8%, and its estimated monthly branded searches moved from 301K to 450K.
  • Across the 11 months ending August 2026, VCare’s estimated Share of Search among aged care software worldwide moved from 6.3% to 4.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for aged care software worldwide in August 2026?

  1. In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%.

  2. In August 2026, VCare lost estimated Share of Search among aged care software worldwide, from 6.2% to 4.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Birdie’s and VCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdie

1 branded search term

  • birdie

VCare

1 branded search term

  • vcare

How the Brand Demand Index is measured

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Put your own brand in this comparison

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